SOME PATTERNS OF SOVIET COMMUNICATIONS BEHAVIOR
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 16, S. 653-670
ISSN: 0033-362X
Patterns of exposure to Soviet media of communications were empirically determined and their relation to occupation, place of residence, age, sex, education and career aspiration explored. The data, obtained in 1950-51 from approximately 2,700 interviews with Soviet displaced persons, pertains to 1940. A modification of certain steps in latent structure analysis led to four empirical clusters of media in terms of the subpop's exposed to them: (1) Mass Official: newspapers and magazines, books, and Soviet radio; (2) Aesthetic Official: movies and theatre; (3) Personalized Official: lectures, agitation meetings, and other official sources; (4) Covert: discussion with friends, rumor and foreign radio. `Virtually without exception, the more highly educated, those of higher occupational status, and those who live in the city are more highly exposed to all media and to all types of media. Sex and age differences are, in general, surprisingly small.' Career aspiration and association with Party members were considered as a measure of involvement in the Soviet system, which was shown on this basis to be highly interrelated with exposure to communications media. A technical postscript by Rossi is appended. A. Simmel.