Suchergebnisse

Social media plays a major role in public communication in many countries. Therefore, it has a large impact on societies and their cohesion. This thematic issue explores the impact social media has on social cohesion on a local or national level. The nine articles in this issue focus on both the potential of social media usage to foster social cohesion and the possible drawbacks of social media which could negatively influence the development and maintenance of social cohesion. In the articles, social cohesion is examined from different perspectives with or without the background of crisis, and on various social media platforms. The picture that emerges is that of social media as, to borrow a phrase used in one of the articles, a double-edged sword.

During a crisis, authorities need to effectively disseminate information. We address the problem of deciding how crisis-related information should be published on Facebook to reach as many people as possible. We examine three recent terrorist attacks in Berlin, London and Stockholm. Our specific focus lies with official Facebook pages by municipalities and emergency service agencies. We collected posts about the events, along with the number of shares, likes and emotional reactions to them. In a regression analysis, several variables were examined that capture decisions on which information to publish and how. Posts containing condolences were found to result in three times as many emotional reactions as other posts, all other variables held constant. Images and videos positively affected the number of reactions by factors of 2.2 and 3.9, respectively, while text length negatively affected the number of shares. These results will help in the development of effective guidelines.