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Popular music as heard on the radio is seen as the product of social organization. The question asked is: Which social organization—the local community or the national industry? The decision making of an album-oriented rock radio station was studied for approximately nine months. Both qualitative observational data and statistical analyses of the processes and criteria of programming decision making support the conclusion that the decision makers were far more sensitive to national, industry-wide criteria than to local contingencies.

Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses

This distinctive volume combines synthetic theoretical essays and reports of original research to address the interrelations of communication and community in a wide variety of settings. Chapters address interpersonal conversation and communal relationshi

"In 256 entries written by 249 authors representing 29 different countries, The International Encyclopedia of Intercultural Communication addresses issues, theories, and concepts that have substantively contributed to the development of intercultural communication theory and research. Five themes of intercultural communication: cross-cultural communication, cultural communication, intergroup communication, intercultural training, and critical intercultural communication, address issues of ethnicity and race in intercultural communication as an integral part of each thematic area. This encyclopedia features the perspective of communication scholars as well as cross-cultural psychology, cultural anthropology, and social psychology."--Publisher description

A long tradition of social theory has emphasized the importance of communication to individuals' ties to their communities. Two major types of such ties are treated here: affective attachment and cognitive and active involvement. Data from a sample survey of 400 adult residents of Iowa are used to examine a structural equation model linking community attachment and involvement to newspaper use, local television news use, age, education, number of children in the home, localism, and population density. Among the results, we show that newspaper reading makes important contributions to both attachment and involvement, independently of the other variables in the model, while television news viewing does not. Error paths and correlations between the errors of the equations are estimated to aid future modeling work.