"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis, empirical studies, cases, applications, and interventions with an aim to contribute to an improvement in our understanding of digital communication in organizations"--
The aim of this paper is to identify and reflect about the communicative processes adopted for the communication of Sustainability by European public organizations. The instrumental character that Organizational Communication usually presents is no longer sufficient to explain the several communication processes and their consequences in the organizational environment, especially when the subject to be communicated is Sustainability. More than just a management tool, Organizational Communication is a constituent element of organizations, by which we analyze the production and reproduction of the meanings, developed by continuous interaction between individuals. There are a few models used for the communication analysis, but here we highlight the PARC (Politically Attentive Relational Construction) elaborated by Deetz (2009). Through it we intend to analyze the sustainability campaigns of four European public organizations that constitute the case study of this article. We do not intend to analyze the efficiency of production, transmission and reception of messages. Our intention is to establish the concepts of production adopted and the inclusion levels of stakeholders in the process of communicative interaction. In general, the results indicate that there are other ways of communicating sustainability beyond the strategic perspective. ...
This chapter discusses the emergence of the "flatten the curve" metaphor in the context of COVID-19 science communication strategies and its role in public messaging efforts that sought to inform world populations and mitigate the effects of the pandemic. Faced with the unexpected arrival and spread of the new coronavirus, governments worldwide have responded with mitigation policies to contain the dissemination of the disease. Prevention behaviours, such as washing hands frequently and maintaining social distancing, were thoroughly communicated to the public. However, despite the quality of the communication campaigns implemented, it is always hard to change people's perceptions, attitudes, and behaviours, even more so in the short term, as is required in a global health crisis. In pandemics, the literature on risk and crisis communication suggests that messages sent by authorities should enable the understanding of complex information, avoid misinformation, and promote the adoption of adequate behaviours. This assertion presumes that, ideally, communication campaigns follow a set of strategic decisions on target audiences, communication objectives, key messages, adequate channels and message format. Although the emergence of the "flatten of the curve" metaphor did not follow a classical strategic approach, it seems to have incorporated a set of valuable communicational principles that explain why it has become the defining message of about COVID-19. This well-known chart grew into a science strategic communication device, conveying complex scientific information in an engaging but also clear way to the general public. It is, therefore, a good example to advogate for a strategic science communication approach. ; This work is supported by national funds through FCT – Fundação para a Ciência e a Tecnologia, I.P., under the project ...
Publicado em "Media literacy and intercultural dialogue : strategies, debats and good practices", ISBN 978-84-93999-5-1 ; After being involved in many polemic events for several months, Portuguese Health Minister Correia de Campos left office on January 29th 2008, and was replaced by the paediatrician Ana Jorge. It lagged behind an intense newsabilityabout health pOlicies initiated by that Minister, prolix in declarations to the media. His successor embraced a more sober style. Health policies didn'tchange much, but the news items wrote about them were drastically different In June 21 st 2011, the government team changed and a new Health Minister was sworn - Paulo Macedo - who, like his predecessor, became known for releasing moderate statements to the media, although several profound reforms in the health sector were to be expected. In this paper we want to analyse how those Mini5ters managed their relation with the media during their governments, and to understand their communication strategies and the journalists' reaction to them. We gathered every news article that mentioned health policies and was published between2008 and 2011 in three generic newspapers: a daily quality newspaper (Publico), a daily popular newspaper (Jornal de Noticias) ,and a weekly quality newspaper (Expresso). 1987 news articles were analised. This paper is part of wider investigation, "Disease in the News". This project's purpose is to understand the health sector's mediatisation in the Portuguese media through an analysis in four axis: the themes and sources of the health news articles; the information sources linked to health services; the organization of those sources; how health journalists understand the health area; how the health sources evaluate the journalists' work. We will share some of the results from the first ...
