Suchergebnisse

<p>The goal of this paper is to present the media image of campaign "Hello Czech Republic", organized in the Czech Republic in 2016 by the Meta association. Its task was to adapt to the Czech conditions Swedish teaching materials on refugees, national identity, stereotypes or migration, which would help in the work of Czech teachers. They consisted of a manual for teachers with suggestions of thirteen lessons, film Šádí, presenting the story of a small Kurdish girl, and comic book Jednou se zase setkáme, Sanam. Příběh o cestě za svobodou, telling the story of Hamid, who was forced to escape from Afghanistan to Sweden. The comic book, which was presented in the article in more detail, became the main subject of media reports. However, the recipient is not able to find out about it too much because it has become only a pretext for presenting the content more favorable from the point of view of the media. Therefore, the main theme in most of the media information has become one of the tasks, telling of a fictional nuclear accident in the Czech Republic, which effectively raised a wave of criticism directed at the campaign, not only from the media, but also the most important politicians in the Czech Republic. Selective and distorted image, created by media, was thus subordinated to current events in the country and used in the political struggle.</p>

Kolektivní monografie Promeny polonistiky. Tradice a výzvy polonistických studií pripomíná již více než devadesátiletou historii a tradici univerzitní polonistiky v ceských zemích. Ta se rozvíjela nejprve na pražské univerzite, pozdeji i v rade dalších vysokých škol (Ostrava, Brno, Olomouc, Pardubice, Opava aj.). V poslední dobe jsme pritom svedky prechodu od tradicního modelu filologických studií ke studiím areálovým (napr. stredoevropská studia). Co tato zmena muže prinést? Kam se polonistická studia posunula? Jak se prístup k polonistice liší v jednotlivých univerzitních centrech v Cesku, a

The aim of this paper is to analyse Twitter activity of Prime Ministers of Poland and of the Czech Republic, Mateusz Morawiecki and Andrej Babiš respectively, during the 2019 European Parliament election campaign with the special focus on their ways of creating, imposing and reproducing the campaign discourse. It examines especially the person-alization of the election campaign, namely using the election-related activities to promote their image. Also, the im-portance of hashtags as a strategy for building discursive styles is explored and ways of using political pretexts e.g. the Europe Day to introduce election themes are compared. In this context the answer to the following question pre-sents itself as a research challenge: to what extent PMs' tweets impact the course and the dynamics of the campaign and to what extent it is just dry information, a press commentary?

The aim of this paper is to present a comparative analysis of selected elements of strategies for building political image of Miloš Zeman and Andrzej Duda, applied in the presidential campaign in Poland and Czechia in 2013 and 2015. The paper presents not only basic information about both campaigns, but primarily points to a number of common features, such as main motifs (history, family, the future), the target group and its image, communication channels, all used in both strategies for communicating with voters, despite different PR and cultural sphere of application. ; The aim of this paper is to present a comparative analysis of selected elements of strategies for building political image of Miloš Zeman and Andrzej Duda, applied in the presidential campaign in Poland and Czechia in 2013 and 2015. The paper presents not only basic information about both campaigns, but primarily points to a number of common features, such as main motifs (history, family, the future), the target group and its image, communication channels, all used in both strategies for communicating with voters, despite different PR and cultural sphere of application. ; The aim of this paper is to present a comparative analysis of selected elements of strategies for building political image of Miloš Zeman and Andrzej Duda, applied in the presidential campaign in Poland and Czechia in 2013 and 2015. The paper presents not only basic information about both campaigns, but primarily points to a number of common features, such as main motifs (history, family, the future), the target group and its image, communication channels, all used in both strategies for communicating with voters, despite different PR and cultural sphere of application.