Developing effective communications strategy: a benefit segmentation approach
In: Ronald Series on marketing management
In: A Ronald Press Publication
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In: Ronald Series on marketing management
In: A Ronald Press Publication
In: Political science quarterly: a nonpartisan journal devoted to the study and analysis of government, politics and international affairs ; PSQ, Band 60, Heft 1, S. 90-99
ISSN: 1538-165X
In: Journalism quarterly, Band 19, Heft 2, S. 179-184
In: Journalism quarterly, Band 19, Heft 1, S. 24-27
In: Journalism quarterly, Band 18, Heft 4, S. 396-397
In: Journalism quarterly, Band 17, Heft 3, S. 264-265
In: Journalism quarterly, Band 16, Heft 4, S. 377-378
In: Journalism quarterly, Band 14, Heft 4, S. 378-379
In: Fisheries research data report no. 38
In: The British journal of social work, Band 40, Heft 5, S. 1470-1487
ISSN: 1468-263X
In: The British journal of social work, Band 37, Heft 8, S. 1335-1352
ISSN: 1468-263X
In: Systems research and behavioral science: the official journal of the International Federation for Systems Research, Band 24, Heft 2, S. 217-232
ISSN: 1099-1743
AbstractThis paper discusses the benefits of applying Systems Thinking to solving natural resource management problems. It first explains the Systems Thinking concept and briefly outlines its history and emergence in agriculture and natural resource management. A series of case studies are then presented which illustrate practical examples of how Systems Thinking has been used to address real life natural resource management issues. The case studies build on the conclusions of each other by adding additional ways (lessons learnt) of incorporating Systems Thinking into practice to address issues more systemically. The first case study deals with examples of how Systems Thinking facilitated the sharing and integration of disparate sources and forms of knowledge, and making sense of the factors influencing tree density in the tropical savanna region of northern Queensland. The second case study deals with how Systems Thinking has been imbedded in the design and implementation of a research project investigating how to improve financial returns to smallholder tree farmers in the Philippines. The third case study illustrates how Systems Thinking was used to design and facilitate an adaptive rodent management project in Cambodia based on participatory research, development and extension. From these experiences, the authors' highlight a variety of key points that lead to the proposition that Systems Thinking should be 'absorbed' into scientific research, in the same way that statistics, is today an integral part of all sciences. A framework for the application of Systems Thinking is presented to help improve sustainable land management. Copyright © 2007 John Wiley & Sons, Ltd.
In: Alcohol and alcoholism: the international journal of the Medical Council on Alcoholism (MCA) and the journal of the European Society for Biomedical Research on Alcoholism (ESBRA), Band 40, Heft 5, S. 413-418
ISSN: 1464-3502
In: BMC Health Services Research , 4 , Article 11. (2004)
Background: This trial aims to investigate the effectiveness and cost implications of 'pharmaceutical care' provided by community pharmacists to elderly patients in the community. As the UK government has proposed that by 2004 pharmaceutical care services should extend nationwide, this provides an opportunity to evaluate the effect of pharmaceutical care for the elderly. Design: The trial design is a randomised multiple interrupted time series. We aim to recruit 700 patients from about 20 general practices, each associated with about three community pharmacies, from each of the five Primary Care Trusts in North and East Yorkshire. We shall randomise the five resulting groups of practices, pharmacies and patients to begin pharmaceutical care in five successive phases. All five will act as controls until they receive the intervention in a random sequence. Until they receive training community pharmacists will provide their usual dispensing services and so act as controls.The community pharmacists and general practitioners will receive training in pharmaceutical care for the elderly. Once trained, community pharmacists will meet recruited patients, either in their pharmacies (in a consultation room or dispensary to preserve confidentiality) or at home. They will identify drug-related issues/problems, and design a pharmaceutical care plan in conjunction with both the GP and the patient. They will implement, monitor, and update this plan monthly. The primary outcome measure is the 'Medication Appropriateness Index'. Secondary measures include adverse events, quality of life, and patient knowledge and compliance. We shall also investigate the cost of pharmaceutical care to the NHS, to patients and to society as a whole.
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