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The article analyzes in comparison the chairmanship of the Visegrad Group of Slovakia and the Czech Republic, taking place against the background of Special Military Operation. They are also compared with the positions of Hungary and Poland on the «Ukrainian issue». The author draws attention to the fact that initially the Czech presidency was developed as if in continuation of the tasks of the Slovak. This fact further emphasizes the special nature of relations between the two countries, which exactly thirty years ago chose a sovereign path of development instead of a common federation of Czechs and Slovaks. Both programs, being worked out during different periods of escalation of the conflict in the east, place the security and military cooperation of the Quartet countries as one of the main priorities and at the same time take into account other priorities of the European Union related to economic and energy policy. Among other international priorities the countries of the Balkan region and the countries that are still open to cooperation within the framework of the Eastern Partnership stand out (in addition to Ukraine, these are primarily Moldova and Georgia). Both programs emphasize the special role of the Visegrad Foundation as a generator of ideas of Central European unity.

The article is devoted to the issues of information influence on the audience in the global media space. This material examines brand journalism as a modern approach to interacting with the audience in the modern global media space. Brand journalism is a new interdisciplinary approach to promoting an idea, concept or brand is the foundation for the media influence model used by many companies.

The article is devoted to the value problems in the sociology of M. Weber. It shows the interrelation of Weber's sociological methodology and theory of social action with the neo-Kantianism of the Baden school. The differ-ences between G. Rickert's axiology and M. Weber's approach are revealed. Thus, the article interprets the specificity of M. Weber's attitude to the consideration of value issues in social sciences both at the time of choosing the subject of research and as part of the scientific research itself. The role of value pluralism in M. Weber's social theory is demonstrated, the problem of the influence of religious values on economic ethics is touched upon. Antinomies of "ethics of persuasion and ethics of responsibility" in M. Weber's political works are outlined, their influence on various value systems is shown. The influence of M. Weber's thought on modern theories of values is characterized. New approaches to the analysis of this topic based on the material of mod-ern sociology and psychology of values are outlined.