The political speechs are perceived as a portion of the dialogue since the man lives in a community. These are restored in the speech acts in a semantic structure that identifies the significant before the meaning. It's a strategy of the speech that uses code paradigms coming from the representative spaces that present probable worlds as possible worlds. Provoke emotive reactions in the receiver, mental constructions that are anchored in the systems of the arausal, in the emotional and physiological cognition in the connective way. Morover, get the receptive subject's cohesion resorting to its sensibity on the stimulated information in relation to the emotional state of the fear.
En: Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales. e-ISSN 2386-3978 n. XXV, 2017, pp 63-84 ; It is evident that users are permanently and ubiquitously connected to the network through their mobile devices. As a consequence, they can access to an extraordinary quantity of information. Journalism has tools that, by using artificial intelligence and instant messaging systems, send filtered and personalized information to users. These systems are the so called chat bots or conversational applications. While the big media companies are developing their own applications via Messenger or Telegram, there also exist other companies that provide this type of services. That is the case of Politibot, a service that was launched during the June 2016 election campaign in Spain and which had gained 8,400 subscribers a month later. This paper analyzes this case in order to determine the way audiences perceive and consider bots news. To do so, we apply, among other techniques, observation of Politibots publications via Telegram, survey of users and analysis of social media feedback. We aim to answer questions such as how users differentiate and value bots news, how conversation in these platforms is produced, and how to collect more reliable data from them. Results show that information quality (73.1% of answers) and the emotional connection they establish with the tool (26, 8%) are the main potential of these formulas, which are becoming in an opportunity for journalism. ; Es perceptible que los usuarios se hallan conectados de forma permanente y ubicua a la red a través de sus dispositivos móviles. El periodismo cuenta con herramientas que, usando inteligencia artificial y a través de sistemas de mensajería instantánea, permiten remitirles información filtrada y personalizada. Son los llamados bots o aplicaciones conversacionales. Mientras los grandes medios están desarrollando sus propias aplicaciones vía Messenger o Telegram, vienen surgiendo empresas que ofrecen servicios de ...
En: Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales. e-ISSN 2386-3978 n. XXV, 2017, pp 63-84 ; It is evident that users are permanently and ubiquitously connected to the network through their mobile devices. As a consequence, they can access to an extraordinary quantity of information. Journalism has tools that, by using artificial intelligence and instant messaging systems, send filtered and personalized information to users. These systems are the so called chat bots or conversational applications. While the big media companies are developing their own applications via Messenger or Telegram, there also exist other companies that provide this type of services. That is the case of Politibot, a service that was launched during the June 2016 election campaign in Spain and which had gained 8,400 subscribers a month later. This paper analyzes this case in order to determine the way audiences perceive and consider bots news. To do so, we apply, among other techniques, observation of Politibots publications via Telegram, survey of users and analysis of social media feedback. We aim to answer questions such as how users differentiate and value bots news, how conversation in these platforms is produced, and how to collect more reliable data from them. Results show that information quality (73.1% of answers) and the emotional connection they establish with the tool (26, 8%) are the main potential of these formulas, which are becoming in an opportunity for journalism. ; Es perceptible que los usuarios se hallan conectados de forma permanente y ubicua a la red a través de sus dispositivos móviles. El periodismo cuenta con herramientas que, usando inteligencia artificial y a través de sistemas de mensajería instantánea, permiten remitirles información filtrada y personalizada. Son los llamados bots o aplicaciones conversacionales. Mientras los grandes medios están desarrollando sus propias aplicaciones vía Messenger o Telegram, vienen surgiendo empresas que ofrecen servicios de ...
This article presents the methodological design of an ongoing research project conducted across Europe about the media consumption as a democratic resource. By means of a combination of in-depth interviews, questionnaires and Q methods, a critical evaluation of the benefits and limitations that these methodological innovations could bring to Communication Research is completed. The dialogue established between teams of thirteen different countries fosters a necessary discussion about the challenges imposed by comparative research at international scale. Moreover, the incorporation of Q methods as a central part of the methodological strategy turns into an opportunity to learn and explore the connections between quantitative and qualitative approaches to Social Sciences. The detailed explanation of the decisions taken by the research team during more than two years are offered as an invitation to public discussion and to the application of these techniques during both the data collection and data analysis phases. ; Este artículo presenta el diseño de una investigación a escala europea acerca del consumo de medios de comunicación como un recurso democrático. Mediante una combinación de entrevistas en profundidad, cuestionarios y métodos Q, se completa una evaluación crítica de las ventajas e inconvenientes que estas innovaciones metodológicas pueden suponer para la investigación en comunicación. El diálogo establecido entre equipos de treces países se traduce en una reflexión pertinente acerca de los retos que implica la investigación comparada a escala internacional. Además, la incorporación de los métodos Q como parte central del diseño metodológico supone una oportunidad de aprendizaje y exploración para conectar las aproximaciones cuantitativas y cualitativas en las Ciencias Sociales. La explicación detallada de las decisiones adoptadas durante un proceso de más de dos años de duración se ofrece como una invitación al debate y a la aplicación de estas técnicas para la recogida y análisis de datos
Este artículo presenta el diseño de una investigación a escala europea acerca del consumo de medios de comunicación como un recurso democrático. Mediante una combinación de entrevistas en profundidad, cuestionarios y métodos Q, se completa una evaluación crítica de las ventajas e inconvenientes que estas innovaciones metodológicas pueden suponer para la investigación en comunicación. El diálogo establecido entre equipos de treces países se traduce en una reflexión pertinente acerca de los retos que implica la investigación comparada a escala internacional. Además, la incorporación de los métodos Q como parte central del diseño metodológico supone una oportunidad de aprendizaje y exploración para conectar las aproximaciones cuantitativas y cualitativas en las Ciencias Sociales. La explicación detallada de las decisiones adoptadas durante un proceso de más de dos años de duración se ofrece como una invitación al debate y a la aplicación de estas técnicas para la recogida y análisis de datos. ; This article presents the methodological design of an ongoing research project conducted across Europe about the media consumption as a democratic resource. By means of a combination of in-depth interviews, questionnaires and Q methods, a critical evaluation of the benefits and limitations that these methodological innovations could bring to Communication Research is completed. The dialogue established between teams of thirteen different countries fosters a necessary discussion about the challenges imposed by comparative research at international scale. Moreover, the incorporation of Q methods as a central part of the methodological strategy turns into an opportunity to learn and explore the connections between quantitative and qualitative approaches to Social Sciences. The detailed explanation of the decisions taken by the research team during more than two years are offered as an invitation to public discussion and to the application of these techniques during both the data collection and data analysis phases. ; Ciencias de la Comunicación
