Suchergebnisse

Election campaign is one of the best fields for candidates or political parties to impose their political messages in persuading voters to believe all the political claims and appeals.During the campaign, political advertisements will be produced as function to appeal, persuade, influence, change, reinforce and attack.Each of these elements in the political ads produced in order to influence trustworthiness and acceptance so that it can be converted in the form of a vote. However, a question that is often associated is to what extent the voters believe the political messages contained in political ads? Do all the messages that are designed by the contesting parties will influence voters in terms of trust? Belief in advertising messages is one of the main focus scholars on the effect of consumer trust in advertising.This study will explore the perceptions of young voters in Malaysia where this group is the main target for the 13th general election in Malaysia.The aspects of respondents' beliefs on claims under Janji Ditepati campaign will be studied.Therefore, this study will explain how political ads affect voters trust and how it may shape decision made by this group.

The rapid spread of the covid-19 virus has had an impact on the lives and jobs of communities around the world. The existence of new norms has forced the world community to accept and adapt to living with this virus. In Malaysia, work from home is one of the new norms practiced in every sector to curb the spread of covid-19 pandemics. In Government Link Company (GLC), work from home style working is applied to almost all departments and to high risk individuals. The purpose of this research is to explore the effective communication and organizational culture practices required during work from home when there are changes to employee's behavior and psychological that affects their work performance. Therefore, the use of effective communication is needed to ensure less constraint in conveying information between employees and employers. This research was conducted by using qualitative method. Data was collected through conducting in-depth interviews with different positions level of employees between ages of 25-40. The semi-structured interview questions were designed to elicit the response towards answering the research questions. The findings suggested that during working from home method, behavior and psychological change affected the style of manage between personal matter and work, at the same time there is interference from the environment. Findings also suggested that the appropriate management style is important to create a good organizational culture and foster mutual trust between employers and employees that help them improve working performance at the same time.

Kajian ini bertujuan untuk menganalisis reaksi pengundi Johor sebelum Pilihan Raya Dewan Undangan Negeri Johor 2022. Senario politik Johor sekali lagi diuji apabila Barisan Nasional mengambil keputusan untuk membubarkan DUN Johor setelah mendapati bahawa dengan jumlah kerusi yang kecil sukar bagi mereka untuk melaksanakan dasar dan program yang boleh memberi manfaat kepada rakyat Johor. Dalam masa yang sama PRN kali ini menguji undi 18 tahun yang didaftarkan secara automatik. Ini menjadi satu peluang dan cabaran kepada parti yang bertanding. Kajian ini bertujuan untuk melihat bagaimana senario politik semasa yang dilihat agak chaotic dengan pelbagai isu yang disebarkan dalam media sosial mempengaruhi niat dan tingkah laku pengundi. Beberapa kajian yang dijalankan sebelum ini tidak melihat elemen chaos sebagai salah satu faktor yang mampu mempengaruhi niat dan tingkah laku pengundi. Chaos berlaku dalam pelbagai bentuk dan cara sama ada berbentuk ekonomi, politik dan sosial. Dalam kajian ini senario politik semasa digunakan sebagai pemboleh ubah utama political chaos dalam melihat sejauh mana elemen ini akan menjadi penentu kepada tingkah laku pengundian. Kajian ini memilih kaedah tinjauan secara bersemuka dan atas talian dengan menggunakan persampelan rawak mudah ke atas pengundi berumur 18 hingga 40 tahun. Sebanyak 400 soal selidik diedarkan dan 384 dikembalikan. Data dianalisis menggunakan perisian IBM SPSS 26 dengan menggunakan analisa deskriptif dan perbezaan min untuk mengukur dan menganalisis keputusan. Hasil kajian mendapati bahawa senario politik mempunyai impak besar ke atas diri pengundi di mana media sosial menjadi sumber maklumat utama mereka walaupun mereka menyedari bahawa maklumat tersebut adalah sebahagian daripada strategi kempen parti yang bertanding. Dari segi niat mengundi faktor kestabilan politik mempengaruhi pengundi selain daripada faktor calon, manifesto, rakan sebaya, keluarga dan lain-lain.

The results of the 14th General Election shocked many parties, especially the Barisan Nasional, which has dominated Malaysian politics for more than 60 years. Various studies and discoveries have been made to understand the context of this defeat from various angles of thinking and understanding. However, in the study of Malaysian politics Islamic perspective is also taken into account to balance the understanding between Western and Islamic understanding. Scholars have long used Western thought to explain political phenomena and how power is used in maintaining a political party. The purpose of this paper is to explain in detail the results of elections from an Islamic perspective. This is to differentiate the views given by Western thinkers and to provide a new framework based on the Islamic perspective taking into account the values and teachings of Islam itself. Therefore, this paper seeks to provide a different perspective on how new explorations can be translated into the context of political studies in the country.