Suchergebnisse

The purpose of the article is to show the evolution of the concepts of "figure", "image" and "reputation" in the Russian language in the last fifty years, to analyze their use in modern political discourse. The corpus study on the material of modern political journalism, showed that "image", the emotionally affecting perception of a person, does not always coincide with the "figure" as the type or character associated with the speaker. Content-analysis of the use of lexemes imidzh, obraz, reputatsiya showed that in the semantic plan they influenced each other, becoming synonyms in various meanings. The semantic evolution of the word imidzh went from an impression of appearance to stereotypical ideas that can be appreciated by society. The "figure", judging by the Russian National Corpus data, today looks more like a "role" in a film or a play, responding to the theatricalization of the political process. An analysis of the speeches of the president, the prime minister of the country, regional rulers, deputies, and opposition leaders reveals the "masks" of the Grate-Powerman and Patriot, People's Chosen, Ordinary Man, Strong Man (Powerful Hand), Debater, Distressor, and some others, used as an element of a discursive strategy.

The article provides an overview of typological mechanisms in the arrangement of communicative practices in modern political discourse and methods of verbal explication of its axiological and symbolic constituents, determining mental universals in individual/collective consciousness. The study provides a systematic characterization of linguistic and social-and-cultural dominants in political interaction. Verbal indicators of social asymmetry are identified. The description of the language of political discourse aspectual data are summarized. A multilevel analysis of the component structure of political interactions is carried out. The genre specifics of legitimate and illegitimate communicative acts is taken into consideration. The combination of the methods applied in discourse analysis, such as linguistic cognitive projection, linguistic-and-cultural interpretation and functional-and-pragmatic examination of text units, enabled the researchers to identify and qualify linguo-semiotic elements of political practices. Hence, an ecolinguistic typology of basic linguistic components of political communication acts characterized by various legitimacy degrees has been carried out. The study revealed a possibility to single out a specific communicative range in Russian political discourse, in the framework of which linguistic and cultural resources of ideologically charged discursive practices would be actualized and the area of possible communication risks would be significantly expanded.