Performance Implications of Using Signaling and Screening for Expanding Interfirm Business Networks: Evidence from Franchising
In: Sadeh, F., & Kacker, M. (2020). Performance implications of using signaling and screening for expanding interfirm business networks: Evidence from franchising. Industrial Marketing Management, 88, 47-58. https://doi.org/10.1016/j.indmarman.2020.04.008