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South Kalimantan is an area that is very rich in natural resources that managed by many companies and it is inhabited by a majority of Muslims which are as the potential of zakat, infaq and alms so large amount, but the results of the funding collection of zakat, infaq and alms at National Zakat Agency of Province South Kalimantan are still not maximal. This research is a qualitative descriptive research and focused on the discussion of the strategy of zak at, infaq and alms fundraising at National Zak at Agency of Province South Kalimantan, with data collection techniques by means of observation, interviews and documentation. The results of this study indicate that the implementation of the strategy of zak at, infaq and alms fundraising at National Zakat Agency of Province South Kalimantan is still less effective and efficient, which is due to the concept of inappropriate strategy formulation and lack of evaluation of the implementation of the strategy. Then in implementing the fundraising strategy, there are several advantages, including the National Zakat Agency National Zakat Agency is the mandate of the Law, the potential for zak at in the province of South Kalimantan is very large. On the contrary, there are deficiencies that are owned by National Zak at Agency of Province South Kalimantan, which are: The number of human resources management of National Zak at Agency in Province South Kalimantan which is still lack ing, the lack of operational strategies for Zakat, Infaq and alms fundraising and the mindset of "Ulama Sentris" in the community.