The motivation activation measure and media use in Singapore: cross-cultural stability
In: Asian journal of communication, Band 27, Heft 4, S. 433-450
ISSN: 1742-0911
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In: Asian journal of communication, Band 27, Heft 4, S. 433-450
ISSN: 1742-0911
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 56, Heft 2, S. 280-298
ISSN: 1550-6878
In: Communication research, Band 38, Heft 4, S. 471-496
ISSN: 1552-3810
The experimental study reported here employed one of the most compelling visual cues of female sexual attractiveness (low waist-to-hip ratio) to test the influence of news anchor sexualization on audience evaluations of her as a professional and their memory for the news that she presents. Male participants saw the sexualized version of the anchor as less suited for war and political reporting. They also encoded less news information presented by the sexualized than her unsexualized version. Conclusions were drawn in line with evolutionary psychology expectations of men's cognitive susceptibility to visual sex cues. Women participants, on the other hand, did not vary across conditions in their assessments of the anchor's competence to report on war and political news. Moreover, they encoded more news information presented by the sexualized than unsexualized anchor condition.
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 55, Heft 3, S. 285-306
ISSN: 1550-6878