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Purpose Feminine hygiene has emerged as a crucial topic of concern in recent years, with growing emphasis on the perspectives of medical professionals, particularly gynecologists. This paper sets out to study the feminine hygiene product adoption among women from gynecologists' perspective using the theory of planned behavior (TPB) as a relevant and effective framework to study the behavioral tendencies of target audience. Methods Our research employs a qualitative approach, engaging in-depth interviews with 25 gynecologists. A semi-structured questionnaire guided these interviews, and they took place in settings chosen by the gynecologists themselves, such as private clinics or hospitals. The collected data was meticulously analyzed using thematic analysis. Findings Our study confirms the applicability of the TPB as a qualitative research tool. Furthermore, the results have contributed to the evolution and enhancement of the TPB model by incorporating additional influential variables. Notably, 'comfort' was identified as a significant factor influencing women's attitude towards feminine hygiene, and beyond the TPB constructs, product knowledge was revealed to play a pivotal role in shaping women's intentions to adopt feminine hygiene products. Practical Implication From a social marketing perspective, our study offers valuable insights for various stakeholders within the healthcare industry, policymakers, and product manufacturers. It highlights the urgency of normalizing the acceptance of feminine hygiene products, addressing unfamiliar advantages and disadvantages, and promote product efficacy. By adopting these strategies, stakeholders can better cater to women's needs and enhance their overall health and well-being. Originality/Value This research makes a noteworthy contribution to the feminine hygiene literature by shedding light on the constructs that need to be integrated to understand women's menstrual hygiene behavior comprehensively. This study has offered a wide range of understanding about feminine hygiene phenomenon from gynecologists' perspective that has not yet been explored in any study. Additionally, we provide a robust theoretical framework for comprehending the feminine hygiene context, offering a foundation for further research and practical interventions.

With rapid change in global environment and technology, Indian corporate and industry is facing a big hurdle to fill existing jobs due to shortage of skilled manpower. To fill this gap the government has taken 'Make in India' initiative for skilling and re skilling manpower. Most of the Indian IT companies have shifted their focus from hiring to training and re skilling their employees at every level to match the needs of their client and make the organization cost effective. Training brings about attitudinal changes, improves skill, and there by improves job performance.The study attempts to understand attitude of employees towards imparting Re Skilling Training program, whether employees feels that re-skilling training is necessary or they are burdened by it. The basic focus of this paper is to identify the factor that influence employees attitude towards re-skilling. A survey is conducted to attain the objectives of the research. Respondents are the employees working in IT sector. Finding of the study includes that employees agree that re-killing is important for job growth and it also helps them in learning new technology and skills .They are of the opinion that re skilling provides them with better growth opportunities and enhances overall performance of the organization.

This paper examines the drivers that influence the green marketing awareness and addresses the role of corporate social responsibility (CSR) as a mediator. Data was collected from 250 respondents by self-administered questionnaire through convenience sampling. The results indicate that competitive advantage, environmental sustainability, green purchase intention are significant influencers for green marketing awareness. CSR enjoys a positive and significant mediating effect on the relationship between the independent variables and green marketing. CSR mediates the relationship between environmental sustainability (ES), competitive advantage (CA) and green purchase intention (GPI) which can provide insights for corporates with respect to the factors influencing green marketing awareness. Also, this paper highlights the importance of green purchase intention, competitive advantage, environmental sustainability and their linkage towards green marketing awareness.

Education plays a pivotal role in acquiring knowledge and developing skills. The knowledge acquired and skills developed helps in building better careers. This also supports our personal life by making us better informed about social, cultural and political contexts. With the popularity and ubiquitous nature of the internet, online education has become the preferred way of teaching- learning process. Technological advancements have made this possible. Learning management systems have been used for a long time, it provides better organization of content and smooth evaluations. The MOOC has taken this online pattern to a next level of quality education. However, this approach of blended learning involves less interaction as it mainly depends on asynchronous mode of learning. The use of social media tools supports in overcoming this problem and provides a platform to build highly interactive student centric online courses. Using such disruptive technology in education has been termed as Education 4.0. The level of learner engagement with the content and the tutor enhances through the use of social media learning tools. This creates a need to understand the various aspects of social media based education. The current study is an attempt to understand the trends in online education and tries to identify the factors related to usage of social media in education. further, based on factors related to social media usage, the study also identifies the themes.

AbstractSustainable production and consumption are the need of the hour. Adopting the Circular Economy (CE) approach fosters sustainable business practices. Cloud computing is a new way of storage and application deployment. Cloud computing enables sustainable business processes, which in turn contributes towards the effective implementation of the Circular Approach to Business Practices (CABP). The current study aims to understand the potential of cloud computing to foster circular economy practices in Small and Medium Enterprises (SMEs). We conducted a Systematic review of 186 scholarly articles published in Web of Science (WOS), selected using the PRISMA framework. We conducted scientometric analysis on sources, authors and country level and thematic analysis to pinpoint further research areas. This was followed by a detailed literature review of the articles selected to study the concept and current practices of circular economy and an evaluation of its implementation in emerging economies. The paper proposes an integrated framework grounded in two approaches, that is, the Technology, Organization and Environment (TOE) framework and institutional isomorphism as determinants of cloud adoption and CE implementation. The proposed model explores the impact of institutional forces on the various parameters of TOE, thereby culminating in the adoption of Cloud Computing in SMEs. The study would encourage leaders and managers of SMEs to adopt cloud computing for competitive advantage and achieve a circular economy approach together. The adoption of cloud‐based applications has a great potential to foster industrial and economic progress with minimum damage to the ecosystem, furthering sustainability and achieving Sustainable Development Goals (SDGs).

Papers presented at the International Conference of IMS Ghaziabad on "Reinventing Management Strategy: the Design for Future" on 30th November 2013