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"This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 25 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry's operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field's occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures"--

Hi-Yo licensing -- Putting on the mask : character licensing before the Lone Ranger -- Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- The Lone Ranger and the law : the construction of corporate authorship -- Containing the ranger : postwar cultural (re)branding and the industrial logics of containment -- Managing a legend : the troubled career of the Lone Ranger as heritage brand -- The Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- Parting shots

Contemporary academic debates about online publishing raise important questions about the future of scholarly writing practices as more academics begin to explore the multinodal and participatory digital environment, seeking not only to study it but also to engage in the praxis and community building it makes possible. Through exploring why media studies scholars might choose to participate in online endeavors like In Media Res, I want to show how digital interactive technologies might enable a rethinking of the forms and functions of scholarly writing.

Frontmatter -- Contents -- Introduction. Discourses, Dispositions, Tactics -- 1. Building Theories of Creative Industry Managers -- 2. Towards a Structuration Theory of Media Intermediaries -- 3. Linear Legacies -- 4. Enterprising Selves -- 5. Record Men -- 6. Re-Casting the Casting Director -- 7. Brazilian Film Management Culture and Partnering with os majors -- 8. Constructing Social Media's Indie Auteurs -- 9. "Selling Station Personality" -- 10. Tweeting on the BBC -- 11. Market Research in the Media Industries -- 12. Listening and Empathizing -- Bibliography -- Contributors -- Index

In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-""the suits""-who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provi

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries