Suchergebnisse

This article examines the orientation of the European press during the war in Kosovo by means of the `infosuasion' (i.e. persuasive information) and media logic hypotheses, by analysing coverage of the event, attitudes towards the contending parties and the presentation of political leaders like Clinton and Milosevic in a selection of 10 European newspapers. The article focuses specifically on the week preceding the commencement of bombing and the week following. The empirical evidence seems to confirm the study's hypotheses, with regard to both `infosuasion' and media logic. `Infosuasion' is made possible through the use of figures of speech and other persuasive techniques, and by giving articles a narrative scheme. The most frequently used persuasive techniques were `name calling', `transfer technique', `cognitive dissonance', `guilt technique' and `factoids'. The most common figures of speech used were alliteration, typical of the two German dailies, and metaphor and quotation, which were frequently used in the Italian daily Il Corriere della Sera. A narrative structure in which one of the NATO governments or politicians is depicted as hero and Milosevic as antihero is particularly prevalent in the Spanish dailies ABC and El Pais, which rarely adopt persuasive techniques or figures of speech. As far as media logic is concerned, the coverage of the event followed a similar pattern in all the newspapers examined: a few articles appearing during the first week, followed by a `downpour' of articles as from 24 March.

The article examines the orientation of the European press during the recent crisis in the Persian Gulf by analysing coverage of the event, attitudes towards the contending parties and the presentation of Saddam Hussein. The study focuses specifically on the months preceding the intervention of the coalition led by the United States. The evidence indicates that, in all the dailies examined, the coverage of the crisis went through different and basically predictable stages, `surprise', `interest', `routine', `waiting' and the `flood', i.e. like those of a media event. The differences observed among the dailies were significant with respect to three issues. The first is whether the attitude towards military intervention led by the United States was favourable or unfavourable. Secondly, some dailies were more militaristic while others were more pro-Arab. Finally, contrary to expectations, not all the dailies defined as `conservative' were the most interventionist and militaristic, whereas several considered `progressive' were.

Der Beitrag untersucht die Ausrichtung der europäischen Presse während der letzten Golfkrise. Analysiert werden der Umfang der Berichterstattung, die Beurteilung der handelnden Parteien und die Darstellung der Person Saddam Husseins. Dabei konzentriert sich die Untersuchung auf die Monate vor der Intervention durch die von den USA geführte Koalition. Die Ergebnisse zeigen, daß in allen untersuchten Zeitungen die Berichterstattung über die Krise verschiedene und im Grunde vorhersehbare Phasen durchlief: "Überraschung", "Interesse", "Gewöhnung", "Abwarten" und schließlich eine "Nachrichtenschwemme"; d.h. die Berichterstattung entsprach der Dramaturgie eines Medienereignisses. Zu drei Themenbereichen konnten signifikante Unterschiede zwischen den untersuchten Zeitungen festgestellt werden. Zum ersten eine positive oder negative Haltung zu einer von den USA geführten militärischen Intervention. Zum zweiten neigten einige Zeitungen mehr einer militärischen Lösung zu, während andere eher pro-arabisch waren. Schließlich vertraten entgegen den Erwartungen nicht alle Zeitungen, die als "konservativ" gelten einen interventionistischen und militaristischen Standpunkt im Gegensatz zu einigen der als "fortschrittlich" eingeschätzten Blätter. (UNübers.)