Suchergebnisse

Despite being a universal experience, eating occures with remarkable variety across time and place: not only do we not eat the same things, but the related technologies, rituals, and even the timing are in constant flux. This lively and innovative history paints a fresco of the Italian nation by looking at its storied relationship to food

Despite being a universal experience, eating occures with remarkable variety across time and place: not only do we not eat the same things, but the related technologies, rituals, and even the timing are in constant flux. This lively and innovative history paints a fresco of the Italian nation by looking at its storied relationship to food

This paper analyzes the issues related to the establishment of an academic fashion course in our age of complexity. It shows the transition from studies focused on the analysis of the fashion object, with reference to the history of costume and the history of art, to studies focused on the complex of productive, cultural and communicative activities that established the current fashion system. It also shows the correspondence of the course launched at the University of Milan with respect to the so-called "Triple Helix" cultural policy. It therefore refers to the connections among the three poles of the virtuous exchange relationship: first, the university, with its research centers and scientific and educational activities; secondly, the world of work, with the relationship with representatives of companies and various entities in the fashion world, as well as the promotion of internships; finally, the third pole consists of the national and European government and the various initiatives to support innovative aspects and sustainable fashion. ; Il contributo analizza le problematiche relative all'istituzione di un corso di laurea sulla moda a livello universitario nella nostra epoca della complessità. Esso mostra la transizione da studi incentrati sull'analisi dell'oggetto di moda, con riferimento alla storia del costume e alla storia dell'arte, a studi attenti al complesso delle attività produttive, culturali e comunicative che hanno costituito il sistema moda attuale. Inoltra mostra la corrispondenza del corso inaugurato presso l'Università degli Studi di Milano rispetto alla politica culturale della cosiddetta "Tripla Elica". Fa quindi riferimento alle connessioni tra i tre poli del virtuoso rapporto di interscambio: in primo luogo, l'università, con i suoi centri di ricerca e le attività scientifiche e didattiche; in secondo luogo, il mondo del lavoro, con il rapporto con rappresentanti di aziende e vari enti del mondo moda, nonché la promozione di stage; infine, il terzo polo è costituito dal governo, ...

This article presents a case study of the establishment of the first Italian supermarket in 1957, carried out by an American industrial group called the International Basic Economy Corporation (IBEC). It raises the question of the export of a model born in the United States in a far different economic and political context. It was necessary to transform the technical and structural aspects of the supermarket as an institution to adapt to Italian society. This article also analyzes how other serious problems, deriving from the particular political and juridical situation of Italy, were confronted. In the end, the Italian supermarket was fundamentally different from the original model.

Intro -- Preface -- Contents -- List of Tables -- Chapter 1 The Cultural Significance of How We Dress -- 1 The Social Function of Clothes and Classes -- 2 Masculine or Feminine? -- 3 Age Classes and Rites of Passage -- 4 Horizontal Segmentations: Professions and Culture -- Chapter 2 The Fashion of the New Italy (1945-1965) -- 1 Reconstruction and the Economic Miracle -- 2 Material Culture: The Role of Textiles -- 3 The Garment Industry and Sales at the Beginning of Mass Production -- 4 Rome and Florence, the First Axis of Italian High Fashion -- Chapter 3 Flashback: Fashion and the Black Shirts (1920-1945) -- 1 Autarchic Clothes -- 2 Clothes and the Ecosystem -- 3 The Revolution in Chemistry -- 4 Hands and Machines: Tailors, Dressmakers and Equipment -- 5 Women's Bodies -- Chapter 4 Revolutionary Fashion (1965-1975) -- 1 New Styles, New Roles: The Influence of London -- 2 The American Look -- 3 A World of Colours -- 4 Clothes and Political Battles -- 5 The Frontiers of Production: Jeans and Knitwear -- Chapter 5 The Democratization of Luxury (1975-1995) -- 1 The Five Jokers of Italy's Fashion System -- 2 A New Epicentre: The Market and the Consumers -- 3 The Dynamism of the Industrial Sector -- 4 The Fashion Designers, the New Stars -- 4.1 The Innovators of the 1970s -- 4.2 Historic Brands -- 4.3 Women -- 4.4 Towards and Beyond the Crisis (the 1990s) -- 5 "Post-production" and the World of the Media -- 6 The Institutions and the Role of Milan -- Chapter 6 The Challenges of the Twenty-First Century (1995-Today) -- 1 Globalization -- 2 Outsourcing and Financialization -- 3 From Distribution to Fast Fashion -- 4 Fashion on the Internet -- 5 Towards the Future: The Techno-Eco Fashion -- Appendix -- Index.