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PurposeThe purpose of this paper is to report on efforts to develop two stand‐alone subjects on sustainability and corporate social responsibility (CSR) in a mainstream business curriculum at Monash University, Australia.Design/methodology/approachThis paper presents details on the educational rationale and design of the two subjects in corporate sustainability and CSR.FindingsAlthough many universities offer support for education for sustainability, previous research indicates that most curriculum initiatives in this area have been driven by individual faculty. This paper provides examples of curriculum development that emerged from the grass‐roots initiative, in the absence of an integrated and mainstreamed programme for sustainability.Practical implicationsThe paper encourages all faculty, no matter their circumstances, to consider the development of curriculum for sustainability. While individual subjects cannot effect wholesale change, each effort can, no matter how piecemeal, make a difference.Originality/valueThe cases in this paper highlight the importance of skills, knowledge and values to the curriculum for sustainability and CSR. Because there is no formula for how these are integrated into the curriculum, the paper illustrates how individual faculty members have brought their own disciplinary and pedagogical backgrounds to their curriculum design.

In this article, we contend that employers' willingness to provide former prisoners with integrative forms of employment is related to the extent to which liberal societies abstract, idealise and prioritise the interests of the self over the interests of society. Using the United States of America as a critical case to illustrate this argument, we unite the neoinstitutional sociology of organisations with Weick's small wins approach to problem solving to show how an especially individualistic embodiment of liberalism contributes to the construction of a social and institutional reality that discourages firms from behaving integratively towards former prisoners. In so doing, we produce a conceptual framework that points to ways by which the scarcity of integrative firms within individualist liberal societies might be addressed.