Der Wandel vom einfachen Gebrauchsschuh zum modischen Accessoire wird im Bally-Archiv auf den ersten Blick sichtbar: Ab den 1930er Jahren nahmen sowohl die Quantität der Prototypen als auch deren Variantenreichtum markant zu. Diese Vielfalt setzte sich in den Jahren des Zweiten Weltkriegs fort. Trotteurs, Sandaletten, Bergschuhe, Pumps für den Nachmittag, für Sommer und Vorsommer, Fantasie-Pumps, Halbsportschuhe, Golfschuhe, Lifties, Louis XV, Richelieus, Ghillies, Schülerschuhe, Lauf- und Veloschuhe, Pantoffeln, Bottillons, Après-Ski-Schuhe – im Archiv finden sich mehr als 400 Modelle für Damenschuhe und 160 für Herrenschuhe, dazu Kinderschuhe und eine breite Palette von Arbeits- und Sportschuhen. Auffällig sind die sorgfältige Machart und das differenzierte Design. Nicht unwesentlich dürfte dies den politischen und ökonomischen Gegebenheiten geschuldet sein. ; + ID: 548297 + Reihentitel: Fashion Studies + PeerReviewed: Peer Reviewed
Anna-Brigitte Schlittler Top Hats and Zoot Suits. Some Reflections on the Meaning of Male and Female Fashion TrendsSince its inception around 1350, fashion has been a form of social distinction, which according to Roland Barthes rests on numerous "substances" (whereby he describes the distinction between materiality and its embedding in discourse). Sumptuary codes are unstable, ambiguous, and constantly shifting. The structuring of fashion according to gender is one of its most important ordering categories, and it is the aim of this article to define it.Despite a fundamental distinction between skirt and trousers, fashions for men and women were initially conceived of symmetrically. However, in the course of the nineteenth century, the gap between male functionality and female decoration was increasingly widened, and resulted in the creation of the men's suit as an emblem of masculinity and modernity. Meanwhile, women's fashion remained concerned with the decorative draping of the female body, and became a byword for backwardness, anti-functionality, and sensuality. A modern piece of clothing for women could only be modeled on the men's suit. A further criterion for modernity was the display of the manufacturing process and/or the cut: the visible seam became a symbol of honesty and truthfulness (until Martin Margiela's summer collection of 1997). Furthermore, through its cut, the men's suit reveals the shape of the naked male body: based on the tailored material, it was possible to create an abstract statue, which was additionally standardized via tailoring techniques and systems of measurement. Even as a political and/or oppositional statement, clothing references functional men's clothing. The dress code of the sans-culottes was already based on workman's clothing, as were the camisa azul of the Spanish Falange and Vavara Stepanova's prozodezhda. However, in the example of the top hat, the changeability of political statements, which range from revolutionary to reactionary, becomes clear. In the zoot suit, a subversive sartorial statement in Nazi-era Vienna, the men's suit remained a visible model; however, through the exaggerated emphasis on its characteristics – in the sense of an oppositional statement – it was given an ironic twist. Feminine clothing, in contrast, did not lend itself to the expression of oppositional ideas; it is always just a solipsistic reference to femininity and, precisely for this reason, a precondition for the symbolic increase in meaning of men's clothing.
Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
