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Pogonotrophy refers to beard cultivation including growth and grooming practices. This exploratory study contributes to the little understood role of beard culture on YouTube. Scholarship examining the relationship between social media platforms such as YouTube and beard culture is almost nonexistent. This gap in the research allows us to ask the following: What sorts of content do users circulate about beards on YouTube? And, how does this content contribute to how users interact and learn about beards? A total of 62,061 user-generated comments across 310 videos featured on the Beardbrand YouTube channel were collected and examined using qualitative media analysis. Three themes emerged from an analysis of these data: the yeard quest, the ideal type, and how to beard. The findings illustrate the important role that YouTube plays in fostering contemporary beard culture. Suggestions for future research are noted.

This paper explores how individuals who self-identify on Twitter as sociologists holding teaching posts at institutions of higher education use the popular micro-blogging social media site. A total of 152,977 tweets from profiles of 130 sociologists were collected and examined using qualitative media analysis. What emerged from these data was an empirical case for an expanded conceptualization of Burawoy's vision of public sociology. Building upon published research (Schneider and Simonetto 2016), the purpose of this conceptually informed paper is to further empirically develop e-public sociology – a form of public sociology that emerges through use of social media whereby the sociologist can simultaneously be the generator and interlocutor of dialogue with multiple publics. Suggestions for future research are noted.

Culprit is a part of a broader definition of rule breaking. Deviance, theft, and cheating are all subparts of culprit, a term generally understood as doing something untoward or wrong. The explicit point is that culprit is more encompassing than deviance, theft, or even cheater, as it includes all of these, and, then some. This article investigates the media production and framing of student culprit, and drawing from some exploratory fieldwork, then illustrates how in some instances these messages permit the expansion of control over students in the classroom. Suggestions for future research are noted.

Drawing theoretically both from cultural studies and cultural criminology, this exploratory project suggests that negative public perceptions associated with rap music are in large part informed through both formal and informal censorship agendas and campaigns, what the author terms the censorship frame. The censorship frame consists of mass media reports that proclaim the cultural association between music and collectively shared and culturally agreed-upon perceptions of deviance. The focus of this project concerns rap music and the term bitch, a relatively recent common feature of everyday language use. This article (a) investigates the increased use and acceptance of "bitch" in popular culture; (b) examines this process in relation to the demonization of rap music; and (c) demonstrates the role of both mass media and claims-makers in shaping public opinion of rap music as deviant, even while other similar messages continue to remain virtually unchallenged throughout the popular cultural milieu. Implications for future research are discussed.

In DefiningSexual Misconduct, Stacey Hannem and Christopher Schneider trace contemporary shifts in power in relation to the increased recognition and censure of sexual misconduct and the ways in which the shifting social landscape is communicated in the coverage of sexual misconduct in media.

Foreword -- Acknowledgments -- Introduction -- Part 1: Debating the Normative Dimensions of Professional Sociology -- Part 2: Critical Reflections on the Possibility of Public Sociology -- Part 3: Blurring the Line between Policy and Public Sociology -- Part 4: Innovative Engagements in Public Scholarship -- Conclusion -- Epilogue -- Appendix 1 -- Appendix 2 -- Contributors -- Index.

This book illustrates the process by which social media and related changes in communication formats have affected the public face of policing and police work using Canada as a case study. Schneider argues that police use of social media has altered institutional public police practices in a manner that is consistent with the logic of social media platforms.