The book focuses on responsible living as the individual's contribution to sustainable development. We believe that sustainable development can only be achieved if individual freedom and responsibilities are balanced on a high level while taking social, ecological and economic needs into account. A crucial element to achieve this is to integrate different perspectives of stakeholders and co-create a joined approach through partnerships. While partnerships develop new opportunities for the stakeholders involved they also require a readiness for mutual understanding, respect and courage to co-create.
Es gibt viele Gründe, weshalb es bisher nur unzureichend gelingt, über Kaufentscheidungen einen Wandel von Wirtschaft und Gesellschaft in Richtung Nachhaltigkeit zu initiieren. Der Beitrag diskutiert als einen möglichen Grund die mangelnde Transparenz über Corporate Social Responsibility (CSR), die soziale und ökologische Verantwortungsübernahme durch Unternehmen mit dem Ziel eines Reputationsgewinns. Der Verfasser stellt produktbezogene und unternehmensbezogene Instrumente der CSR-Kommunikation dar und beklagt deren mangelnde Anwendung, eine mangelnde Konsumentenorientierung und einen Mangel an Glaubwürdigkeit. Am Beispiel des CSR-Tests der Stiftung Warentest werden indirekte Wirkungen der CSR-Kommunikation aufgezeigt. CSR-Informationen sind, so das Fazit des Verfassers, notwendig für ein bewusst nachhaltiges Konsumentenverhalten, aber nicht hinreichend. (ICE2)
AbstractThere is a dynamic stream of research, which examines why and how employees contribute and respond to corporate social responsibility (CSR). Building on these micro-CSR findings, this article makes a contribution to a better understanding of employee engagement in CSR by considering its determinants and effects. The research centres around the established motivational concept of psychological empowerment in the workplace and applies it to sustainability. The authors propose a model of sustainability empowerment in the workplace (SEW) and empirically test the construct in a comprehensive framework. Results indicate that the sustainability-orientation of employees and the perceived organisational support towards sustainability act as two valid determinants of SEW. It is also shown that SEW has positive effects on job satisfaction and organisational commitment. Further results indicate that the sustainability-orientation of employees plays an important role as a moderator in the relationship between SEW and its effects. In the overall view, the paper contributes to micro-CSR research by showing that SEW is a valid construct that helps to answer why and how employees engage in CSR activities and what positive effects arise therefrom for organisations. The authors give an overview of these contributions and discuss the implications for researchers and practitioners in the field of CSR and HRM.
