Suchergebnisse

Sex-for-rent schemes have emerged on online sites as rental options. We analyzed 583 advertisements that were posted on Craigslist in London and Los Angeles and interviewed 34 women who were or had been in these arrangements. This research yielded four key tensions: (1) navigating innuendo (mis)interpretation versus preserving arranged ambiguity, (2) the guise of amateurism and romance versus persistent specificity, (3) calculated sacrifice versus narrative of a better life, and (4) consent versus consensual non-consent. Findings attest to the affordances online platforms offer by connecting geographically dispersed parties in a low risk, anonymous forum. Furthermore, present research joins discourses on the commercialization of intimacy and forms of precarious, gendered labor while asserting Internet features are pivotal in facilitating these arrangements. We propose gendered affordances to conceptualize how individual aspirational labor efforts, combined with platform affordances, commodify intimacy for sale on the moral marketplace.

In the wake of profound transformations in digital media markets and economies, the structures and conditions of cultural production are being radically reconfigured. This study explores the nascent field of social media work through an analysis of job recruitment ads—texts, we contend, that provide insight into a key discursive site of imagining the ideal digital laborer. Drawing upon a qualitative textual analysis of 150 adverts, we show how employers construct workers through a patterned set of features, including sociability, deft emotional management, and flexibility. Such industrial imaginings incite workers to remain ever available, juggle various roles and responsibilities, and engage in persistent emotional labor—both online and off. These expectations, we argue, allude to the increasingly feminized nature of social media employment, with its characteristic invisibility, lower pay, and marginal status within the technology field.