Consumer Attitudes toward Advertising by Professionals: The Case of the Medical Profession
In: Current issues and research in advertising, Band 4, Heft 1, S. 149-166
ISSN: 2165-820X
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In: Current issues and research in advertising, Band 4, Heft 1, S. 149-166
ISSN: 2165-820X
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 8, Heft 2, S. 208
ISSN: 1537-5277
In: Young consumers: insight and ideas for responsible marketers, Band 25, Heft 2, S. 170-187
ISSN: 1758-7212
Purpose
Many believe that any social media harms kids because of frequent use. This study aims to examine these assumptions. It proposes and tests a model that considers two alternative pathways – one negative and one positive – through which social media affects teens' self-reported subjective well-being.
Design/methodology/approach
This research used Preacher and Hayes process modeling to conduct path analysis on data collected on 585 teenagers from across the USA.
Findings
Results showed that along a negative pathway, frequent social media use leads to greater risky social media engagement that ultimately diminishes adolescent's sense of well-being. Also, and perhaps simultaneously, frequent social media use leads to socially-connected social media use that enhances adolescent's sense of well-being.
Practical implications
The research recommends ways parents, policymakers and platforms can encourage teens to use social media to connect with friends while guiding them away from pathways exposing them to risky behaviors.
Originality/value
Findings show more social media use is not necessarily harmful, but more of some types is bad, while more of others is good.
In: Young consumers: insight and ideas for responsible marketers, Band 23, Heft 2, S. 213-232
ISSN: 1758-7212
Purpose
This paper aims to identify the factors that motivate parents to adopt internet monitoring software (aka parental control software [PCS]) to curb problematic internet usage and safeguard their children online. By doing so, the authors are able to curb problematic internet usage and keep children safe online.
Design/methodology/approach
An online survey was conducted using a representative sample of 330 parents in the USA with children ages 10 to 15. Results were analyzed using structural equation modeling.
Findings
This research combines two theories, namely, technology acceptance model (TAM) and protection motivation theory (PMT) to factors that motivate parents to adopt internet monitoring software to help their children. Perceived severity, perceived vulnerability from PMT and personal innovativeness (PI) from TAM, which is related to self-efficacy and the belief that future technologies will require less effort to adopt, are key factors that influence parents' perceived usefulness of PCS. Perceived usefulness and PI both positively predict parents' purchase intention for internet monitoring software.
Practical implications
The study establishes that there are personal, technology and situational factors that motivate the adoption of PCS. These determinants have implications for how marketers identify potential users and how they might improve the promotion of internet monitoring technologies.
Originality/value
The paper extends the application of the technology acceptance model and PMT to predict technology adoption aimed at helping others. Findings show that personal and perceptual factors motivate parents' adoption of internet monitoring software to curb problematic internet usage and keep children safe online. This paper is the first to combine the technology acceptance model and PMT to explain the adoption of software solutions to protect others online. By doing so, a more thorough account of parents' technology adoption to protect their children is offered.