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"The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow b ...

"The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now"--

"Salt marshes and mangrove forests, the intertidal wetlands of the world's coastlines, provide key ecological services to all areas of the globe, and are vital sinks and sources in carbon budgets"--

Cover -- Title -- Copyright -- Contents -- Preface and Acknowledgments -- The Theo-democratic Vision of Religious Fundamentalists -- SECTION I: THE CONSTITUTIONAL DEBATE REGARDING THE ESTABLISHMENT AND FREE EXERCISE CLAUSE -- Exercise Clauses: Introduction and Discussion -- Explaining the Complexities of Religion and State in the United States: Separation, Integration, and Accommodation -- Public Funds and Religious Schools: The Next Prayer Debate? -- The Rise of State Law Sanctuary for Minority Religious Liberty in the Wake of the Fall of Federal Constitutional Protection of Nonmainstream Faiths -- SECTION II: HOLY AND UNHOLY WAR: RELIGION, VIOLENCE, AND NONVIOLENCE -- Religious (Ill)Literacy and (Un)Civil Liberties in the United States: Past and Present -- The Search for Meaning in Islam: Between Violence and Nonviolence -- Islam at the Crossroads of Extremism and Moderation: New Science, Global Peace, and Democracy -- The White Man's Wounded Knee, or, Whose Holy War Is This, Anyway? A Cautionary Tale -- Yesterday's Love, Today's Ruins: Walker Percy's Apocalyptic Vision -- SECTION III: A DILEMMA FOR DEMOCRACY: THE FREE EXERCISE OF RELIGION AND THE RISE OF FUNDAMENTALISM -- Fundamentalism, Democracy, and the Contesting of Meaning -- Dilemmas of Turkish Democracy: The Encounter between Kemalist Laicism and Islamism in 1990s Turkey -- Religious Fundamentalism and Democratic Social Practices: Or, Why a Democracy Needs Fundamentalists, and Why They Need a Democracy -- On Naming Religious Extremists: The "Fundamentalist" Factor -- SECTION IV: RELIGION IN THE PUBLIC SQUARE: CHALLENGES TO THE FREE EXERCISE OF DIVERSE RELIGIOUS PRACTICES IN A DEMOCRATIC SOCIETY -- Exceptionalism and the Immigrant Experience: America, an Unfinished Project? -- Goddess Amba Unwelcome in Edison, New Jersey: Report of a Town's Xenophobic Conflation of Race and Religion.