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This paper uses communicative-pragmatic analysis and a corpus-based method to investigate multidimensional axiological interpretation of Europäische Identität notion as a unifying political concept. The study focuses on European identity discourse as presented in German mass media. The study shows strategic relevance of the concept and its unifying potential both within the EU framework, and in wider European domain. The analysis reveals that primary and secondary collocators actualized with the notion convey both the topicality and inconsistency of the concept. Moreover, the results show that identity and personal / collective self-determination discourse is characterized by polemic nature and various evaluations that predominantly feature the tactics of doubt and mistrust to the unifying potential of European identity concept.

This paper uses communicative-pragmatic analysis and a corpus-based method to investigate multidimensional axiological interpretation of Europäische Identität notion as a unifying political concept. The study focuses on European identity discourse as presented in German mass media. The study shows strategic relevance of the concept and its unifying potential both within the EU framework, and in wider European domain. The analysis reveals that primary and secondary collocators actualized with the notion convey both the topicality and inconsistency of the concept. Moreover, the results show that identity and personal / collective self-determination discourse is characterized by polemic nature and various evaluations that predominantly feature the tactics of doubt and mistrust to the unifying potential of European identity concept.

The article discusses the comparative hermeneutic analysis of the semantic-derivational worldview of the translators who render the classical poetic text in different historical periods. The relevance of the study is stipulated by the increased attention to the sociocultural determination of meaning generation within the framework of the cognitive-and-discursive paradigm that dominates in the modern community of linguists and translators. Cossack Cradle Song and its five translations into German carried out in different periods served as the practical material. The article aims to establish the features of multi-temporal Russian-German translations of the poem and the source text as a single semantic space that reflects the worldview of the author of the original text, variably explicated by different translators through the language of the target text. According to the research hypothesis, poetic translation reflects the translator's hermeneutic interaction with the original text, which generates the personal meaning of the translated text. The findings of the linguo-stylistic analysis of the Cossack Cradle Song at the semantic, meta-semiotic, and meta-metasemiotic levels, reveal that the compensation technique plays the leading role in the process of translating the poetic text studied in this article, contributing to the achievement of expressive and impressive equivalence of the original and the translation in the process of explication of invariant content-factual and content-conceptual meanings, as well as the subjective-personal determinism of translation decisions, which does not contradict the intentions implied by the author of the source text.

The article analyzes the explanatory possibilities of the situated cognition approach to translation study on the basis of the theoretical apparatus developed in the Viennese translation school of Professor H. Risku. The relevance of the study is determined by the appeal to the analysis of the specialized translation process in the authentic context of the functioning of the main subject in the modern translation market, i.e. a translation bureau. Incorporating the research techniques from the early stages of cognitive science development (theory of information processing based on symbol manipulation and neural networks analysis within the framework of connectionism), the approach under consideration is based on the modern concept of extended situated embodied cognition, which, as applied to translation studies, provides new arguments in favor of transition from interpretation of the interaction "human – text" to the study of multimedia communication of a subjects group in the translation networks' composition, which have arisen as a result of outsourcing processes in the translation industry. The features of cooperative interaction between a team of translators and experts, as well as artifacts in the process of translation text generation using information technologies, are demonstrated. The practical application of the situated cognition approach to the analysis of the participants' activities in translation cooperative networks (customer company, technical editor, translation bureau, external translation bureau, translator) is especially relevant in the context of glocalization in the emerging Russian translation market.