X ir Y kartų motyvacijos ypatumai: paslaugų centro atvejo analizė ; Generational differences in motivation: shared service centre case study
Nowadays while discussing some social, economic or political issues you will hear a lot about generational differences. It is widely discussed in field of work relations. Motivation is the basic part of work relations and it is main tool to ensure productive and effective work. Employees from different generations have different experiences, goals, and expectations to motivation. Shared service centres become significant part of our economics. The goal of this thesis is to identify generational differences in work motivation sources To reach targeted goal the literature analysis and quantitative research was done. Research took place in one of shared service centres in Lithuania. After literature analysis 2 hypotheses were raised Ha. External self-concept and goal internalization motivation sources are higher for X generation than Y; Hb. Intrinsic process, instrumental and self-concept internal motivation sources are higher for Y generation than X. Goals of research: identify generational differences (X and Y) in sources of motivation; also, identify motivational differences in generations according to other demographic indicators; also identify motivational differences among all shared services employees according to other demographic indicators. After analysis of research data hypothesis Ha was not supported, but hypothesis Hb. was partly supported as instrumental and self-concept internal motivation sources are higher for Y generation than X. Also it was found that instrumental motivation is higher for man in generation Y , than for woman. Analysing data of all shared service centres employees it was found that instrumental and self-concept motivation is higher for man that for woman, also instrumental motivation sours is very important for operational specialists and goal internalization sours for management, coordinators and analysts. Master thesis contains of: introduction, three main parts- theoretical, methodological and analysis, conclusions, recommendations, list of literatures, summary in Lithuania and English and annexes.