Suchergebnisse

Ibiza is a Mediterranean island with a very strong economic dependence on tourism.Ibiza is a tourist destination known for its sun and beach offer, complemented by a rangeof world-famous nightlife. Although the tourism industry on the island appeared in thefirst third of the twentieth century, the Spanish Civil War, the Second World War and theinternational blockade to the Franco's regime wiped out tourism in the island for a decade.But the sufferings and economic miseries derived from these political facts boostedtourism revival more strongly on the island due to increased involvement of residentsin the new industry. Residents' involvement coupled with a spirit of tolerance to thehabits of visitors fostered the island towards a 'tourism boom' that received internationalmedia coverage. This paper aims to show that Ibiza is a good example of the importanceof these two elements (involvement and tolerance) for tourism development in a region. ; Ibiza es una isla del Mediterráneo con una enorme dependencia económica del turismo.Se trata de un destino turístico conocido por su oferta de sol y playa, complementada conuna oferta de ocio nocturno de fama mundial. Aunque el sector turístico apareció en laisla en el primer tercio del siglo XX, la Guerra Civil Española, la Segunda Guerra Mundialy el bloqueo internacional al régimen franquista borraron el turismo de la isla duranteuna década. Pero los sufrimientos y miserias económicas que causaron hicieron renacerel turismo con mayor fuerza al producirse una creciente implicación de los residentes enel nuevo sector. Esta implicación junto con la tolerancia hacia las costumbres de los turistaslanzaron a la isla hacia un Boom turístico con impacto mediático internacional. Eneste trabajo se pretende mostrar que Ibiza sirve de ejemplo de la importancia de estos doselementos (implicación y tolerancia) para el desarrollo turístico de una región.

China is not only becoming a major international tourist destination, and it also has huge potential as an issuing market. Spain, meanwhile, has long ranked among the world's top tourist destinations, and as an issuing market, it is gradually growing in importance. There is high potential for an increase in tourist flows between Spain and China in both directions. This paper analyses Spaniards' perceptions of China as a country and as a tourist destination and their familiarity with the reality of this Asiatic country, before the first news about COVID-19. Likewise, it aims to identify possible factors that might inhibit Spaniards from traveling on holiday to China while also offering an initial insight into Spain's future potential as an issuing market to China. For this purpose, 1063 interviews were conducted and analyzed. The results point to a strong potential intention by Spaniards to visit China, although it also reveals very little familiarity with the reality of China as a tourist destination, except for its two major symbols, Beijing and the Great Wall. The results also seem to indicate the existence of big travel inhibitors among certain segments, mainly related to the travel costs, politics and safety, environmental issues, and a lack of awareness of the quality standards of China's tourist sector. Future studies should analyze the changes that the pandemic may have produced in China's image.