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"Transformed Communication Codes in the Mediated World: A Contemporary Perspective offers a comprehensive exploration of the profound shifts in communication practices catalyzed by the global COVID-19 pandemic. This book serves as an essential compendium of research, shedding light on the multifaceted implications of these changes across various domains.In the wake of the COVID-19 outbreak, communication paradigms underwent an unprecedented transformation, birthing an urgent need for rigorous research and analysis. The book offers a multidimensional lens to explore this transformative period. It delves into the immediate effects of COVID-19 on communication practices, unraveling how platforms like WhatsApp influenced employee efficiency and how medical professionals navigated delicate conversations with patients in the pandemic's aftermath. It also shifts the spotlight onto the evolving media landscape, dissecting changes in film production, advertising campaigns, and the very nature of media itself. As a vital resource for educators, scholars, and students, it offers a repository of case studies, theoretical insights, and practical implications. From examining communication practices within the pandemic era to exploring novel media dynamics, this book casts a wide net, capturing the essence of an era marked by unprecedented global change."--

<p><strong>Abstract</strong></p><p>It can be observed that there was a quantitative increase in the films of female directors in Turkey in 2000s and these directors started to create their own cinematic language. These directors produce films by being influenced by the patriarchal society they live in and deal with the problems women experience in that society.</p>

This study aims to investigate the pervasive issue of sexism within media and its role in the commodification of women. Through a critical lens, we seek to unravel the underlying mechanisms that perpetuate harmful stereotypes and objectification of women in media products, ultimately shedding light on the implications for societal perceptions and gender equality.
Utilizing a comprehensive research approach, we systematically analyzed various media content, including advertisements, films, and television shows. Content analysis was employed to identify patterns, representations, and messaging surrounding women in media products.
The study reveals a disturbing prevalence of sexism and the commodification of women in various forms of media. We found that women are frequently objectified, reduced to superficial attributes, and often portrayed in subordinate roles. These depictions not only reinforce harmful stereotypes but also contribute to the perpetuation of gender inequality and discrimination. The study underscores the urgent need for media producers, consumers, and policymakers to recognize the detrimental impact of such portrayals and work collaboratively to promote more diverse, empowering, and equitable representations of women in media. Doing so can contribute to a more inclusive and just society.