Suchergebnisse

Corporate debacles, financial and economic crises and environmental disasters in different parts of the globe over the last two decades are seen as indicators for a transformation in business conduct by scholars and practitioners alike. A need for corporate goals to move on from simply maximizing shareholder profit to optimizing stakeholder welfare is being echoed in various quarters. Upon this backdrop, this book shows how Corporate Social Responsibility (CSR) can be a means for global unity and universal welfare and how corporations, as associations of individuals, can identify their collective spirits in terms of environmentally aware, socially responsible and financially rewarding missions and goals. The book examines CSR from an altruistic viewpoint rather than as a strategic tool, where the quality of initiatives and the welfare they create are more important than the simple amount of work done. It traces the evolution of CSR in the Indian and international contexts, yet provides a unique approach to CSR based on Indian traditions, culture and value systems, which are universal in their appeal and timeless in their application. It includes several case studies on CSR and environmental best practices, covering both Indian and international companies that have moulded and influenced the corporate landscape

Employees are the foundation for the superstructure of a corporate organisation. Without them, the organisation would not be able to achieve its identified and highlighted goals and objectives. While the employees are expected to do much for the organisation for the remuneration they receive, the organisation also needs to appreciate their honest and committed services. Employee and Labour welfare needs to be undertaken by corporate organisations for genuine altruism and not for profit-making and goodwill building alone. In this paper, the author has used the study of a Group which has attempted this in corporate India for more than a century. The Tata Group and its major companies have been studied to describe their employee and labour welfare initiatives. The descriptive research design, with the now popular and evolving anecdotal style of narration, has been used by the author. Triangulation of data has been done through personal interviews with top executives of the Group and its major companies, responses to an Executive Perception Survey on Employees, and published information available in the public domain.