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In the struggle against ISIS and the so-called Islamic State, the United States and its allies continue to achieve significant military victories, as evidenced by the ongoing efforts to liberate the city of Mosul in Iraq. What happens next with the returning or migrating foreign fighters and with whatever remains of ISIS' influence in the digital battle space where up to this point it has been winning? Evidence of the group inspiring, remotely recruiting and directing attacks in Europe and elsewhere, and its continued ability to attract foreign fighters to the actual battlefield makes it clear that ISIS may be losing the ground war in Syria and Iraq but winning in the other areas, especially in the digital battle space. The authors highlight the importance of creating compelling counter-narratives and products that compete with the prolific ISIS online campaigns.