Suchergebnisse

This paper examines ways in which internal data can be used in the evaluation research through data matching. It illustrates this through two case studies involving a three-year longitudinal and a cross-sectional evaluation of two large-scale Australian assistance programs. Discussion centres around ways in which internal data were used to assist the interview process, identify areas where 'claimed' (what the respondent says) and 'actual' (what the internal data show) data differ, and identify non-response issues. The paper also examines how internal data can be used as an intermediate platform against which the results of two independent surveys can be reconciled. This is useful as many surveys do not use the same measurement scales or cover the same topics. The use of internal data can provide some commonality between the two, again adding value in the overall evaluation process and allowing the organisation to better utilise existing data.

This paper details a new model for local government consultation and research. The model involves a local government partnering with a university to establish an online panel of citizens that is then used for consultations and research on a range of local government issues over time. The model was evaluated across an 18-month pilot involving three metropolitan councils in South Australia, each running its own panel. This paper details the rationale behind the panels, steps involved in their establishment, and what the most effective recruitment methods were to build panel membership. The model's ability to recruit a wide audience of citizens as members, including those who would not normally participate in local government matters, is examined, as well as citizen expectations of the panel and satisfaction with being a member. Finally, key learnings from the pilot are identified. The pilot results demonstrate that such an online panel model can be used effectively in the local government context. The panels achieved citizen membership wider than that historically seen in local government consultation and research, and were sustainable in terms of continued participation and high levels of citizen satisfaction. Since the pilot, the project has grown to include seven councils and almost 2500 citizens. This is further evidence that this model offers a way forward for enhanced citizen participation in local government decision-making and policy development.

This paper details a new model for local government consultation and research. The model involves a local government partnering with a university to establish an online panel of citizens that is then used for consultations and research on a range of local government issues over time. The model was evaluated across an 18-month pilot involving three metropolitan councils in South Australia, each running its own panel. This paper details the rationale behind the panels, steps involved in their establishment, and what the most effective recruitment methods were to build panel membership. The model's ability to recruit a wide audience of citizens as members, including those who would not normally participate in local government matters, is examined, as well as citizen expectations of the panel and satisfaction with being a member. Finally, key learnings from the pilot are identified. The pilot results demonstrate that such an online panel model can be used effectively in the local government context. The panels achieved citizen membership wider than that historically seen in local government consultation and research, and were sustainable in terms of continued participation and high levels of citizen satisfaction. Since the pilot, the project has grown to include seven councils and almost 2500 citizens. This is further evidence that this model offers a way forward for enhanced citizen participation in local government decision-making and policy development.

Abstract

This paper empirically examines whether proscription of a habitual consumption item can act as a mechanism to develop anti‐consumption behaviour and attitudes. The paper tracks a legislated retail ban on single‐use polyethylene plastic bags, analysing 1167 interviews with shoppers before the ban's announcement, during a 4‐month phasing‐out period (and demarketing campaign), and when the ban was in full effect. Two hundred and fifty three interviews are repeated with the same individuals to allow identification of individual‐level attitudinal and behavioural change.


Anti‐consumption is typically conceptualised as a phenomenon based on choice. This research investigates how shoppers react when forced into anti‐consumption behaviour, and how supportive voluntary anti‐consumers are of others being made to change.


Grouping shoppers according to their level of voluntary anti‐consumption of plastic bags before the ban, the analysis finds that shoppers who voluntarily showed anti‐consumption behaviour were the only group showing any voluntary shift in anti‐consumption behaviours during the phasing‐out period. These shoppers are supportive of forcing others to show anti‐consumption, while the level of behavioural and attitudinal resistance from shoppers that showed little or no voluntary anti‐consumption is low. These findings support the use of proscription to achieve anti‐consumption behaviours, however, proscription does not necessarily engender full anti‐consumption attitudes.


This study adds to knowledge on anti‐consumption and shopper resistance to proscriptive interventions designed to reduce socially undesirable behaviours. It provides further evidence that demarketing campaigns, without accompanying negative reinforcers, may be insufficient to achieve widespread behavioural change alone.

Copyright © 2010 John Wiley & Sons, Ltd.

The paper considers consumer brand rejection of 'green' and non-green brands. We find empirically that 'green' brands are not considered largely because they are unfamiliar, rather than being consciously rejected. Consumers do not think about these brands in a buying situation, suggesting that their single 'green' message is not enough to make it into the shoppers' consideration set. Additionally, not being 'green' was not a reason for rejection of non-green brands. These findings highlight the importance of brand advertising to build multiple, relevant memory structures for any brand, thereby increasing the probability of being thought of during a buying occasion.