Viral Marketing - Scope In Indian Hospitality And Tourism Industry
In: http://www.hindex.org/2017/article.php?page=787
Hospitality and Tourism has created new waves on the world horizon. It has made the world a truly global village. One of the biggest and fastest growing sectors in the global economy has significant environmental, cultural, social and economic significance. India also serves a large market for Hospitality and Tourism Industry. With ever increasing Foreign and Domestic tourist in India and Government initiatives has given lot of impetus to this sector. The marketing environment in country is also going through lot of transformation and its effect can also be seen in Hospitality Industry.