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The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won-and lost. Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on

The Electoral College has played an important role in presidential politics since our nation?s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won?and lost. Shaw?s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on.

Presents results from surveys of online registered voters and interviews with campaign operatives and Webmasters, arguing that the Internet was used primarily as a means of elite communication and grassroots mobilization, since studies show that voters are skeptical about information on candidates' Web sites; US.

Although presidential campaigns have been mythologized in literature and cinema, most theories of elections relegate them to a secondary role, presuming they have little effect on outcomes. Direct tests of campaigning's influence on electoral college votes are rare, mostly because statewide data on the allocation of resources and voters' preferences have been hard to obtain. Many studies suggest a minimal effect, but it is possible that a more significant influence might be found with better data on the key dependent and independent variables. This study uses data on presidential candidates' appearances and television advertising purchases to conduct cross-sectional and pooled time-series analyses of their influence on statewide outcomes in 1988, 1992, and 1996. The data demonstrate that, despite the conditioning influence of other factors, campaigning affected statewide preferences as well as the electoral college vote.