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This article introduces the concept of "digital light" into the Russian-language space of media theory, and also offers its conceptualization as a distributed network medium that transforms cultural practices. The article substantiates the need to distinguish digital light as a separate concept. Unlike the concept of "electric light" introduced by McLuhan, the content of the concept of "digital light" is based on the constructive and physical features of this medium, and not on abstract ideas about "pure information". This article describes the media properties of digital light, determined by its semiconductor structure and the property of sampling the electrical signal. It substantiates the productivity of considering these structures in the context of a broad concept of digital light, rather than individual technological forms or software solutions. Considered not as a separate technological form, like a light bulb or a screen, but as covering the entire set of radiating and controlling means, and as a dynamic developing network, the elements of which can be both visible to a person and invisible to him (as a part of the infrastructure), digital light creates various situations of multi-channel exchange of electrical signals, eliminating the boundaries between its own digital structure and the illuminated objects of the environment. In particular, digital light allows interactive digital installations to exist and can process and visualize big data in real time. Digital light, understood in this way, turns out to be a medium with its own "message", which overcomes McLuhan's claim of electric light as a "medium without a message".

For the first time in the Russian-speaking academic environment the authors of the paper analyze the creative legacy of the scientist, aeronautical engineer and artist Frank Joseph Malina (1912–1981). His working practices reflected the most important ethic and aesthetic aspirations of the mid-twentieth century, what became an important contribution to the development of modern visual culture. The pioneer of Lumino Kinetic art F.Malina created several unique electromechanical systems for the production of an image, the media infrastructure and technological nature of which would later become the visual standard of the digital age. The discovery of electric light as a new artistic medium allowed him to focus on the production methods, control and processing algorithms for light that produces images. The Lumino Kinetic experiments of F. Malina are based on understanding the new nature of the image, born during the era of scientific discoveries. Several decades before the iconic turn was proclaimed by academic science, they presented the image as a system of relations that is formed in acts of perception and that is not based on visible, but felt, ideated, imagined reality. While creating his works F. Malina dreamed of modeling qualitatively new perceptual conditions for the existence of mankind aimed at further progress and traveling to the stars.