Suchergebnisse

Abstract
This research merges insights from the communications literature with that on the self-brand connection to examine a novel question: how does speaking versus writing about a liked brand influence the communicator's own later reactions to that brand? Our conceptualization argues that because oral communication involves a greater focus on social interaction with the communication recipient than does written communication, oral communicators are more likely to express self-related thoughts than are writers, thereby increasing their self-brand connection (SBC). We also assess the implications of this conceptualization, including the identification of theoretically derived boundary conditions for the speech/writing difference, and the downstream effects of heightened SBC. Results from five studies provide support for our predictions, informing both the basic literature on communications, and the body of work on consumer word of mouth.

1-Introduction to the Third Pole -- 2-Overview of the Third Pole's Grasslands -- 3-Third Pole's Grasslands in the Global Context -- 4-Grassland Plant-soil interfaces -- 5-Grassland biodiversity and conservation -- 6-Grassland ecosystem function and service -- 7-Grazing management and pastoral production -- 8-Grassland Social-ecological systems -- 9-Grassland degradation and restoration -- 10-Climate change and adaptation of Grassland -- 11-Future of the Third Pole's Grasslands.

AbstractWith the rapid circumstance changes, innovation has become a strategic choice for many logistics firms in the 21st century. In this paper, we will see innovation as a system which is composed of six elements. We will also look at the relationships among these elements in the context of the systems theory. Finally, we will suggest how to manage the enterprise innovation system (EIS) to achieve systematic innovation and sustained innovation to attain competitive advantages with strategic perspectives for logistics firms. Copyright © 2009 John Wiley & Sons, Ltd.