Suchergebnisse

The 2022 Beijing Winter Olympic Games has made more people focus on skiing. How to promote the development of ski tourism is the focus of this study. This study explores the relationship between skiers' motivation and tourism intention. Based on social learning theory, the moderating effect of attractive influencers on satisfaction and travel intentions was explored. The results show that perceived ski motivation and affective engagement positively impact perceived value. The perceived value affects tourism intention through satisfaction, and perceived value directly impacts satisfaction and tourism intention. The willingness of skiers to travel will change with the attraction of ski influencers. Furthermore, the study results provide recommendations for enhancing ski destinations and offer suggestions for improving marketing strategies.

Purpose
This research paper aims to explore whether and how perceived corporate social responsibility (CSR) influences employee-associated outcomes in ways that are controllable by managers. Drawing from the theories of self-determination and social identity, this study investigates the mediating effects of psychological needs fulfillment and organizational identification in exploring the mechanisms that link perceived CSR to employee job performances of Chinese state-owned tourism companies.


Design/methodology/approach
Survey was used to collect original data from ten Chinese state-owned tourism companies to examine the proposed model. Data was analyzed through structural equation modeling.


Findings
Employees' perceptions of CSR are found to demonstrate significantly effective associations with their job performance. Moreover, results support that the influences of CSR on staff's job performance are also conveyed through psychological needs fulfillment (competence) and organizational identification (i.e. cognitive identification and affective identification).


Practical implications
Findings not only provide strategic ideas and operational tactics for tourism managers to devise CSR strategies and allocate CSR resources but also offer inspirations to integrate CSR initiatives with human resource management strategies.


Originality/value
This study diverts the research of CSR from the organizational level to the individual level. This study also explores the mechanism of psychological needs fulfillment and organizational identification underlying processes in the employee perceptions of CSR–job performance linkages.