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AbstractThis paper critically examines the idea that politics and religion occupy adjoining berths in the extended marketing camp. Following a brief review of contemporary religious marketing, a comparison is undertaken of religion and politics to determine whether they conform to a common marketing framework for non‐business environments. The idea that marketing in faith environments is validated by the 'religious economy' theory is critically examined, significant objections to the adoption of marketing principles and methods by the religious community are explored and some limitations of the exchange concept in a faith context are identified. Some implications are considered for both political and mainstream marketing, in terms of recent attempts to broaden the scope of marketing. Copyright © 2004 Henry Stewart Publications

Statistical data and evidence-based claims are increasingly central to our everyday lives. Critically examining 'Big Data', this book charts the recent explosion in sources of data, including those precipitated by global developments and technological change. It sets out changes and controversies related to data harvesting and construction, dissemination and data analytics by a range of private, governmental and social organisations in multiple settings. Analysing the power of data to shape political debate, the presentation of ideas to us by the media, and issues surrounding data ownership and access, the authors suggest how data can be used to uncover injustices and to advance social progress