Suchergebnisse

The report attempted to highlight the present situation of RMG marketing in Bangladesh, determine the RMG marketing barriers and measure to overcome these barriers. The garment is one major sector, which contributes to the national economy higher than other economic sectors in Bangladesh. The report tried to determine the RMG marketing barriers regarding the marketing mix. Identify the key global competitors of RMG marketing of Bangladesh. Also, identify the competitor's key strength. The report presents the marketing barriers from four points of view in the field of global RMG marketing. RMG marketers have expressed the marketing barriers regarding product, price, promotion, and place (distribution). In addition, marketers also described the general marketing barriers in global RMG marketing. This report also presents the removing process of RMG marketing barriers. The report measured the barriers to overcome the marketing obstacle. A set of recommendation is available in this report.