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Although ethnic media have a long history, the nature and characteristics of contemporary ethnic media have been transformed by globalization. This article explores the association between ethnic media and ethnic identity by looking at various examples: the Nikkei and Okinawans in the United States, the Brazilians currently residing in Japan, the Koreans in Japan, and the specific case of cross-cultural families in Japan. Given the different nature of mobility and the ethnic media, the role of the ethnic media in maintaining or transforming ethnic identity needs to be re-examined.