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Business Gamification For Dummies; About the Authors; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Basic Training: Grasping the Basics; Chapter 1: Gamifi-wha? Introducing Gamification; Paging Mr. Webster: Defining Gamification; What Gamification Does; Proof Positive: Does Gamification Work?; Who's on First: Who's Using Gamification?; Developing a Gamification Program; Chapter 2: Head Case: Understanding What Makes Users Tick. - Just Your Type: Identifying Player TypesOutie or Innie? Understanding Extrinsic Versus Intrinsic Motivators; The Fogg Behavior Model; Competition Versus Cooperation; Key Club: Motivating Key Behaviors; Chapter 3: Object Lesson: Establishing Business Objectives; Public Consumption: Considering Consumer-Related Objectives; Employee Relations: Exploring Employee-Related Objectives; Chapter 4: Target Practice: Targeting Desired Behaviors; Turning Valued Behaviors into Valuable Behaviors; Simple Minds: Comparing Simple and Advanced Behaviors. - Matching Behaviors with Customer-Related Business ObjectivesAligning Behaviors with Employee-Related Business Objectives; Bad Dog! Identifying Behaviors You Want to Discourage; Chapter 5: You Win! The Rewards of Rewarding; Types of Rewards; Badges? We don't need no stinking badges! Actually, maybe you do; Choosing rewards; Identifying When to Reward; Chapter 6: Game On: Understanding Game Mechanics; Here's the Skinny: A Brief Intro to Game Mechanics; Get to the Point: Understanding Points; Follow the Leader: Working with Leaderboards; Level Up: Exploring Levels