Suchergebnisse

1. The Digitalisation in Mobility Service Industry -- 2. Mobility and Demand in the current Literature discussion -- 3. Digital Mobility Business Concepts -- 4. Methodology of the Survey Based Expert Analyses -- 5. Empirical Findings from the Survey Based Expert Analyses -- 6. Scenario and Model Development -- 7. Conclusions for the Digitalisation in Mobility Service Industry.

Cover -- Impressum -- Contents -- 1. The influence of the Swedish national culture at IKEA and its importance for internal and external cultural management in China (Grupp, J.) -- 2. The importance and difficulties of understanding organisational culture and its role in the Volkswagen scandal (Hein, L.) -- 3. Expanding into foreign countries and its challenges: Wal-Mart´s failure in Germany (Rebhan T.) -- 4. Why is an understanding of organisational culture important for managers? The Disney and Pixarmerger (Zierlinger, C.) -- 5. An Analysis of The American And Indian National Culture To Justify The Challenges Coca-Cola Faced In India (Klauser, A.).

Cover -- Impressum -- Contents -- 1 Lenovo Internationalisation Strategy (Phung, H.) -- 2 The Internationalisation process of the Ferrero S.p.A. -from a one man manufacturer to a Global Player (Burghardt, L.M.) -- 3 DaimlerChrysler AG and the failed merger (Klein, C.) -- 4 Internationalisation Strategy of BASF (Tu, D.) -- 5 The internationalisation of Opel - development processes and problems regarding the mother company General Motors (Gerke, C.) -- 6 LIDL Case (Di Viesto, D.) -- 7 The Coca-Cola Company - a sustainable company? (Rotthaus, p.) -- 8 The Viessmann Group - Coping with the reorientation of the energy industry (Schulze-Berndt, I.).

Cover -- Impressum -- Contents -- 1 AIDA Cruises as a pioneer of Sustainability and CSR at the German cruise market (Giesen, A.) -- 2 BASF's Sustainability and CSR compared to Bayer's Sustainability and CSR (Tautenhahn, B.) -- 3 The importance of the company REWE Group in comparison to METRO GROUP analysed by its sustainability & CSR policies (Dargel, V.) -- 4 Nestlé - sustainability and criticism (Panciera, E.) -- 5 Business Ethics and Corporate Social Responsibility - "Lufthansa Group" (Geraci, L.) -- 6 TUI as a market leader - also in Sustainability & Corporate Social Responsibility? (Kluge, A.) -- 7 Sustainability & Corporate Social Responsibility of Jack Wolfskin (Honnen, J.) -- 8 CSR and sustainability in corporations using the example of Hapag-Lloyd Cruises (Bajohr, S.) -- 9 A discussion of the Corporate Social Responsibility (CSR) activities of the company KIK with special focus on economic instrumental CSR concepts (Kneissle, J.) -- References.

Cover -- Impressum -- Contents -- 1 Marriott International and its measures of Sustainability and Corporate Social Responsibility (Teixeira, L.) -- 2 Sustainability & CSR in the cruise tourism sector analysed on the basis of Carnival Corp. & plc.(Dimo, G.) -- 3 Animal Cruelty in the luxury goods industry (Korn, S.) -- 4 Sustainability and Corporate Social Responsibility (Marbach, N.) -- 5 The McDonald's Corporation - Sustainability and Corporate Social Responsibility (Brandt, A.S.) -- 6 The implementation of corporate social responsibility using the example of the Volkswagen Group (Soulmann, F.) -- 7 Primark CSR and Ethics (Mamonova, Y.) -- 8 The importance of the implementation of corporate social responsibility and sustainability in the tourism industry. A case study of the German viventura GmbH (Sunderland, F.) -- 9 Starwood Hotels and Resorts- "Sustainability and Corporate Identity (Kuffner, M.) -- 10 Business Ethics & Corporate Social Responsibility of L'Oréal (Frank, S.).

Cover -- Impressum -- Contents -- 1 Volkswagen swollows Porsche - A struggling takeover between two German brands (Leicht, J.) -- 2 Google - mission, vision & the strategic challenges (Muan-Oum, A.) -- 3 H&M - the importance of sustainability (Hell, A.L.) -- 4 Wal-Mart's history in Germany (Kreitzberg, M.) -- 5 The IKEA Case - Globalizing the IKEA Way of Living and Doing Business (Moj, A.) -- 6 Inditex - How one of the world's biggest retail companies deals with slave labor and Corporate Social Responsibility (Nagel, M.) -- 7 The company Nike Inc.: Best practice strategies and problems in marketing - a case study (Molitor, M.) -- 8 Extreme sponsoring - How Red Bull Risks The Lives Of Its Athletes (Steffen, R.).