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In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you step-by-step through different methods for making sense of qualitative data. Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions. The book provides: • A strong grounding in research design principles so you can embed best practice into your research project. • Diverse real-world examples so you can see how principles are applied in practice. • Coverage of new developments in qualitative research including working with online data. If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started.--Publisher's description

"David Silverman's second edition provides a refreshing introduction to doing and debating qualitative research. An antidote to the standard textbook, this new edition shows how research can be methodologically inventive, empirically rigorous, theoretically-alive and practically relevant. Using materials ranging from photographs to novels and newspaper stories, the book demonstrates that getting to grips with qualitative methods means asking ourselves fundamental questions about how we are influenced by contemporary culture. By drawing on examples from websites and social media in the new edition, Silverman's text acknowledges how our social worlds are changing and explores new arenas for data collection. A new Glossary of Received Ideas aims to challenge conventional understandings of terms central to qualitative research and will inform, amuse and stimulate readers. This book is perfect pre-course reading for those new to research as well as seasoned researchers who want to reflect on their practice."--Publisher's website

Atkinson and Silverman's (1997) depiction of the Interview Society analysed the dominance of interview studies that seek to elicit respondents 'experiences' and 'perceptions'. Their article showed that this vocabulary is deeply problematic, assuming an over-rationalistic account of behaviour and a direct link between the language of people's accounts and their past and present psychic states. In this article, using a Constructionist approach, I develop these ideas, by asking what sort of data are we trying to retrieve through interviews, i.e. what do interviews reveal? I go on to examine and discount the claimed intellectual auspices for most interview studies and the way in which interview data are usually analysed. I conclude by showing how the reliability of interview transcripts can be improved and the analysis of interview data made more robust.