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Real-time notifications : marketing applied to the internet of things -- Integrating gamification principles into marketing strategies : from education to mobile apps to entrepreneurial start-ups -- How to improve the acceptance of the internet of things and smart connected objects? -- Some business trends and marketing strategies in the iot era -- Instant messaging chat bot : your new best friend? -- Are millennials ready for the internet of things? -- Data-driven mall advertising

The study presented in this article aims at understanding the relevance of mobility initiatives to the internationalization efforts of Higher Education Institutions (HEIs). By building upon relevant literature, 17 propositions related to this contribution were identified. Empirical evidence from a concrete case of a European university was then used to evaluate those propositions. Data was collected from individual interviews to 19 outgoing faculty and from focus groups with 32 incoming students, resulting in the identification of the promises and pitfalls of mobility. The study concludes that HEIs must define clear strategies and carefully manage their mobility activities to maximize the potential benefits for internationalization. Based on this main implication, it presents a set of managerial recommendations that may be relevant for those involved in administering or promoting international mobility programmes at universities, governments or international organizations, and for researchers in higher education. ; published