Suchergebnisse

The present study is an attempt to analyze the Non Performing Assets (NPAs) of Manipur Rural Bank (MRB). Adequate credit availability to the rural masses is also one of the main objectives of the Government of India. It will bring the socio-economic development of the country. To obtain this objective, Regional Rural Bank (RRBs) were established (first five RRBs established in 1975) to provide loans and advances to the common people who lived in rural areas. Manipur Rural Bank (MRB) has also been taking its role for the economic development of the rural people since its inception in Manipur (1981). Unfortunately, this bank is now facing the problem of NPAs. Non recovery also affects the profitability of banks. In fact, it is the level of Non-Performing assets which to a great extent, differentiate between a good and a bad bank.

Indias Look East policy was envisioned by the Narasimha Rao government in 1991 as a focused foreign policy approach towards South East Asia in particular and East Asia in general. In the present day circumstance, tourism covers rural areas, the health sector, and the environment. There are about 305 communities and over 200 tribes inhabited in Indias northeast region. Each community has its distinct customs, cultural legacy and tradition and as such, the region has ample projection to promote modern day tourism. However, policy makers face certain challenges in the North East towards best possible implementation of the Look East policy (hereinafter Act East Policy). This paper throws light on these challenges like lack of infrastructure, crisis of insurgency, the disjuncture between the elites and the social base in the North East regarding the Look East policy, and the states in capacities during the implementation process of this policy. There are ample possibilities for Tribals in North-East India to reap benefits from Indias thriving relations with South East Asia as the process of globalization provides the countries with the opportunities to grapple with cross-market convenience and enabling them lessen their poverty and economic backwardness.

Women entrepreneurs have started taking leading roles in the country's economic development. One of the remarkable observations of today is entry of 'Women' into the entrepreneurial ventures. There has been a shift in the empowerment of women in India. Even though, in the past, they were treated inferior to their male counterpart, now they have come forward with increasing interest and vigour to be the entrepreneurs. They have started extending their productive hands in taking leading roles in the enterprise promotion along with their usual households. Again, Government's initiation through certain policies changes in their favour has accelerated the promotion and growth of women entrepreneurship in India. The case studies to be cited in paper highlights the entrepreneurial abilities of women today. One of the remarkable observations is that the present women entrepreneurs have become more customer friendly, and have clear understanding of the philosophy of marketing. Accordingly they have been adopting strategic marketing in real practice in success of their enterprise. This adoption of strategic marketing practice has made them to be successful women entrepreneurs. The specific contribution of marketing in the organization lies in the formulation of strategies to choose the right customer, build relationships of trust with them and create a competitive advantage. This paper is an attempt to presents the trend and constraints of the growth of women entrepreneurship and focuses on the understanding and adoption of strategic marketing by them in managing their enterprises. This has been discussed through the case study.