Suchergebnisse

This book analyses the root causes of suicide terrorism at both the elite and rank-and- file levels of the Hamas and also explains why this tactic has disappeared in the post-2006 period.This volume adopts a multi-causal, multi-level approach to analyse the use of suicide bombings by Hamas and its individual operatives in the Israeli-Palestinian conflict. It uses extensive fieldwork and on-the-ground interviews in order to delve beneath the surface and understand why and how suicide operations were adopted as a sustained mechanism of engagement within the Israeli-Palestinian c

Purpose
This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites (SNSs). Specifically, the study provides an initial understanding for the liking/disliking of different SNSs, factors affecting users' monotony and its impact on the success and effectiveness of different marketing activities.


Design/methodology/approach
A survey questionnaire was adopted from previously developed and validated scales. The questionnaire was administered to undergraduate students enrolled in different universities in India. We have used regression analysis, bootstrapping technique, Sobel test and ANOVA to address the research questions and hence to test the hypotheses.


Findings
The findings of the study revealed that gender does not have any impact on the monotony of SNSs. Both genders are experiencing boredom for SNSs and spend less time on such sites. Moreover, SNS boredom negatively impacts users' attitudes toward different SNSs such as Facebook, twitter, etc., which in turn develop negative attitudes toward the different advertisement on these sites. This study revealed the marketers' necessity of studying the phenomenon of SNS boredom. One of the most important finding of this study is that users' age decides the level of monotony/boredom with the social sites; older users report significantly lower levels of social sites boredom as compared to younger users.


Research limitations/implications
To capture the opinion of SNS users, this study used a sample of students from different universities. The study findings are primarily based on studies utilizing millennial population.


Originality/value
This is the first study which empirically examines the phenomenon of social networking boredom among millennial by linking the theories of monotony, i.e. gratification theory. The findings of the study added a chapter in the literature by identifying the underlying mechanism through which monotony of SNS impacts effectiveness of the social media marketing activities. The findings shed more light on the consequences of SNS monotony for the digital marketers and revealed that age is an important factor in it.

Gandhi's concept of non-violence needs its philosophical background to be understood properly. There are still many misconceptions particularly about the Gandhian philosophy of non-violence. To reflect on the contradiction between the Gandhi as a historical and textual idea and Gandhi as a currency used by the heirs of Gandhi to promote the very oppressive and exploitative political and economic policies thus are full of ambivalences, contradictions and presuppositions/ dispositions between the political struggle for self-determination of people of India, the underlying principle of which was the wider participation of people and the India after the fruitful results of that struggle. Finally, the paper, evaluates normative and rhetorical content of peace of Gandhian political hermeneutics.

The White Tiger which was awarded the Man Booker Prize in 2008, is unfolds the bitter facts of class discrimination and caste system in Indian society. The novel is in epistolary form which presents the burning issues like existing caste and caste discrimination, corruption in Indian politics, economic divisions. The novel also provides a detailed understanding of the societal and human values through observation of different type of discrimination based on income, caste and race. The novel is a form of seven-part letter written by the protagonist Balram of the novel to the Chinese Premier Wen Jiabao.