Suchergebnisse

The farmers' movement against the three farm-laws in India often brought together conflicting forces and entities to put up a collective fight to safeguard the peasantry. The protests though mainly located at various border points of the national capital penetrated the immediate local communities over the duration. In the state of Haryana, these protests saw an unlikely participant, the khaps, playing an active role in sustaining the agitation. This article examines the role of khaps from a sociological perspective, discussing the nature, forms and ways of their participation in the protests. The discussion attempts to underline the limitations of their participation and the social fault lines that emerged as a result of it. The research argues that participation of khaps led to a consolidation of assertion of the dominant communities and resulted in restricting the potential and ambit of the movement to forge larger solidarities among the rural masses.

The phenomenon of unfree labour relations in the Indian countryside continues to remain a matter of concern. While multiple factors contribute to attachment and unfreedom of labour dependency on employers for housing, it is an understudied issue in the existing literature. Drawing on a detailed field study of an agriculturally advanced village in Sri Ganganagar district of north-western state of Rajasthan, this study discusses the role of housing in labour relations and contracts. It has been argued that when the proximate cause of unfree labour relations in this village is the lack of access to housing and homestead among the local landless Dalit labourers, the nature of overall dependence derives from multiple socio-economic factors rooted in unequal caste and class relations, inequality in land ownership and limited employment opportunities within the capital-intensive local agrarian production system. This article also discusses the nature, mechanisms and types of long-term labour contracts and labour services prevalent in the village and how all these are closely intertwined with caste relations. The study explores labour dependency in relation to labour contracts, wage negotiations, freedom and mobility, and working and living conditions.

In the information age, social media is growing rapidly and at a faster pace. Social media is playing an important role in the day to day life of individuals. Using social media has become the everyday routine. Many social media sites display different type of advertisement by which decision making process is generally getting affected. Social Media is much more than just a medium of sharing information. The present study is an attempt to understand how the social media affect the decision making process of consumers and impact of various marketing strategies used by firms on social media. The study employs the surveys methods to collect primary data from 200 customers who have been regularly using social media. Factor Analysis and ANOVA has been used for having insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.