Suchergebnisse

La televisión en los países del Tercer Mundo ha alcanzado niveles de audiencia substanciales: 150 millones solo en América Latina. Y de todos los géneros las telenovelas comerciales son las que logran mayores ratings -un 90 por ciento en México y en Brasil. Dona Beija, Roque Santeiro, Acompáñame paralizan a grandes sectores de un país. La familia entera llora y ríe frente a un televisor, cada día, semana tras semana. Los autores presentan una exhaustiva revisión de las experiencias que se han tenido con estrategias de educación-entretenimiento en los países subdesarrollados. El énfasis es en telenovelas pero también incluye estrategias radiales y con música popular. Un profundo artículo que resume la evaluación de la telenovela hindú, Hum Log, por los mismos autores, pretende darle al lector una idea acabada del impacto que estas han tenido y del sistema de evaluación utilizado.

This article analyzes the communicative practices that undergird the Positive Deviance approach to social change and its contributions to the curbing of girls' trafficking in rural Indonesia. Positive Deviance hinges on the premise that in every community there are individuals whose uncommon practices enable them to find better solutions to problems than their neighbours with access to the same resources. Our archival and field research in Indonesia indicates that Positive Deviance is time and skills intensive, yet it is also rich in communication and relational practices. It facilitates a unique vantage point to build human capital and sustain positive impacts.

Despite many decades of efforts to alleviate rural poverty, the number of rural poor in developing countries is steadily rising. Amid the general gloom and doom of failed poverty-focused programs, one bright spot is the experience of the Grameen (rural) Bank in Bangladesh. The Grameen Bank represents a radical institutional innovation because it provides collateral-free loans and various social services to poor Bangladeshis yet maintains a loan recovery rate of 98 percent. Founded as an action research project in 1976, the Grameen Bank has diffused to 50 of Bangladesh's 64 districts. The bank now has over one million members, 92 percent of whom are women. Over the past 16 years, the Grameen Bank has created a formidable knowledge base and expertise to combat rural poverty. The present article investigates the process through which this new knowledge base was created, and how it has diffused in Bangladesh to alleviate poverty.

Contents: 1 Communication in development and social change: a genealogy of the field 1 Srinivas Raj Melkote and Arvind Singhal PART I BROAD CONCEPTUAL, THEORETICAL, METHODOLOGICAL AND PROGRAMMATIC ISSUES 2 Communication for development through dialogue, deliberation and civic media: how deliberative democracy and civic capital support social justice 15 Elesha L. Ruminski, Justin Reedy and Laura W. Black 3 Media and public communication for social mobilization toward social justice: a review of the capabilities approach 40 Tom Jacobson 4 Emerging issues in post-development and development communication for social justice: critical analysis of power, local place and networks 59 Aman Luthra and Clayton Rosati 5 Communication and development: Participatory Action Research and praxis for social justice 83 Srinivas Raj Melkote and H. Leslie Steeves 6 Culture-centered approach to communication for social change 100 Mohan J. Dutta, Pooja Jayan and Christine Elers 7 Participatory Communication for Social Change 120 Lisa Servaes and Jan Servaes 8 Participatory communication and action for a sustainable environment 142 Elske van de Fliert 9 Endogenous wisdom in action—the positive deviance approach: an alternative conceptualization of communication and social change praxis 154 Arvind Singhal, Monique Sternin, Shafique Muhammad and Lucía Durá 10 Advocacy communication for social justice 172 Karin G. Wilkins and Michael D. Kim 11 Community radio for social change: restoring decentralized democratic discursive spaces 189 Vinod Pavarala and Kanchan K. Malik 12 Multidimensional model for change: a comprehensive C4D-based framework for sustainable development 212 Paolo Mefalopulos 13 Putting people first: participatory development communication and sustainable development in agriculture and natural resource management 232 Guy Bessette 14 Health communication research and practice for progressive social change: a case study of COVID-19 244 Pradeep Krishnatray, Srinivas Melkote and H. Leslie Steeves 15 Building capacity in communication for development and health promotion 261 Rafael Obregón and Charlotte Lapsansky PART II COMMUNITY AND MEDIA MOBILIZATION FOR DEVELOPMENT AND SOCIAL CHANGE 16 Participatory and intersectionality approaches for gender equity and maternal health promotion in sub-Saharan Africa 284 Emrakeb A. Woldearegay, Elinam Amevor and H. Leslie Steeves 17 Transforming gender norms through communication: Minga Perú's communicative actions in the Amazon 301 Ami Sengupta and Arvind Singhal 18 The dialectical praxis of organizing for social change in digital hashtag movements: #MeToo and the Kavanaugh hearings 321 Wendy H. Papa, Michael J. Papa and Tisha Dejmanee 19 Communication design and co-creation of information solutions for sustainable social change at the margins 339 Uttaran Dutta 20 Experiences in feminist movement building in South Africa 358 Shereen Usdin, Ntombohlanga Mqushulu, Lebohang Letsela, Mari Lotvonen and Matokgo Makutoane PART III CONCLUSION 21 Communication for development and social change: reflections from theory and practice 375 Srinivas Raj Melkote and Arvind Singhal Index.