Suchergebnisse

University's of Klaipeda students' today's culture research is described in the article, data, got in the end of 2002 y., in compared to data, got in the end of 2004 y. National upbringing's dimension is analysed. In two years' time social trauma in Lithuania 174 influence to academic youth has decreased: established, e.g., that there are a one third less students, who liked Lithuanian nation at the same time estimating it negative; the amount of students, who are favourably disposed towards their own nation, increased by one third. It showed up, that fathers educate their children more patriotically than mothers; unfortunately, men do not socialize with children enough. It was ascertained, that it is hard to educate youth patriotically because of the particularity of work in high school, but students' national optimism can be raised. Lithuanian schools do not manage to indoctrinate love to native land worth – it stays in the last place among the students in the first courses and is important only for every fifteenth student. With reference to working practice, it can be stated, that this worth should be indoctrinated from as early as possible, even before school. Despite the agitations, specific to international political unions, it is necessary to impose patriotic education course for pedagogical profile specialities' students in Lithuanian high schools. ; Straipsnyje aprašomas kiekybinis tyrimas, kurio objektas - dabartinių pirmųjų kursų student tautinis išsiauklėjimas, ieškoma šio išauklėjimo naujausių pokyčių, lyginant 2002 m. ir 2004 m. duomenis (panašumus ir skirtumus). Pasirinkta imtis parodė, kaip baigusiems dabarties bendrojo lavinimo mokyklas įskiepytos tautinės vertybės.

University's of Klaipeda students' today's culture research is described in the article, data, got in the end of 2002 y., in compared to data, got in the end of 2004 y. National upbringing's dimension is analyzed. Conclusions 1. In two years' time social trauma in Lithuania influence to academic youth has decreased: established, e. g., that there are a one third less students, who liked Lithuanian nation at the same time estimating it negative; the amount of students, who are favorably disposed towards their own nation, increased by one third. 2. It showed up, that fathers educate their children more patriotically than mothers; unfortunately, men do not socialize with children enough. 3. It was ascertained, that it is hard to educate youth patriotically because of the particularity of work in high school, but students' national optimism can be raised. 4. Lithuanian schools do not manage to indoctrinate love to native land worth - it stays in the last place between the students in the first courses and is important only for every fifteen student. With reference to working practice, it can be stated, that this worth should be indoctrinated from as early as possible, even before school. Despite the agitations, specific to international political unions, it is necessary to impose patriotic education course for pedagogical profile specialities' students in Lithuanian high schools.

University's of Klaipeda students' today's culture research is described in the article, data, got in the end of 2002 y., in compared to data, got in the end of 2004 y. National upbringing's dimension is analyzed. Conclusions 1. In two years' time social trauma in Lithuania influence to academic youth has decreased: established, e. g., that there are a one third less students, who liked Lithuanian nation at the same time estimating it negative; the amount of students, who are favorably disposed towards their own nation, increased by one third. 2. It showed up, that fathers educate their children more patriotically than mothers; unfortunately, men do not socialize with children enough. 3. It was ascertained, that it is hard to educate youth patriotically because of the particularity of work in high school, but students' national optimism can be raised. 4. Lithuanian schools do not manage to indoctrinate love to native land worth - it stays in the last place between the students in the first courses and is important only for every fifteen student. With reference to working practice, it can be stated, that this worth should be indoctrinated from as early as possible, even before school. Despite the agitations, specific to international political unions, it is necessary to impose patriotic education course for pedagogical profile specialities' students in Lithuanian high schools.

Straipsnyje aprašomi trijų pjūvių, atliktų ikikriziniu (2007 m.) ir krizės (2009 m., 2011 m.) laikotarpiais, rezultatai siekiant išsiaiškinti, kokia televizijos reklama yra efektyvi krizės metu. Analizuojami ir lyginami tiek bendrieji, tiek skirtingų kartų̃ (paauglių, tėvų ir senelių) duomenys – tikrinama, ar ekonominės krizės sąlygomis kinta auditorijos požiūris į atskirus televizijos reklamos elementus (humorą, dalykiškumą, įvairias prekių kategorijas, reklamavimo aplinką, veikėjus), nuostatos pirkti reklamuojamas prekes, taip pat materialinės padėties pajautos bei gyvensenos vertinimo tendencijos Lietuvoje.Reikšminiai žodžiai: ekonominė krizė, reklama, TV auditorija, kartos, Lietuva.The Tendencies of TV Advertisement Elements Evaluation and Advertised Items Purchase in Lithuania in Conditions of Economic CrisisVytautas V. Sirtautas, Daiva Sirtautienė
SummaryThe article discusses results of three studies conducted in the pre-crisis period (2007) and during crisis (2009, 2011). Both general and segmented data on three generations (teenagers, parents, grandparents) are analyzed and compared. The aim of this research was to ascertain the alterations in the evaluation of TV advertisements and in the attitude towards purchasing the advertised items under the circumstances of economic crisis in Lithuania. It has been analyzed whether in conditions of crisis the audience's attitude towards separate advertisement elements (humor, efficiency, various item categories, advertising environment, characters) changes, as well as the current material state and lifestyle estimation tendencies in Lithuania.Research hypotheses: under the circumstances of crisis, the audience's attitude towards different advertisement elements does not change significantly (H1); the tendencies of advertised items purchase are influenced negatively (H2).The first hypothesis (H1) was not confirmed. The data revealed an opposite result: from 2007 till 2011, several tendencies of advertisements' element evaluation changes were established, the most pronounced being the decreasing audience that prioritize items advertised with humor, and the increasing preference of the businesslike style; the number of people preferring businesslike and not recreational advertisements; also, when the main character is a specialist in the field and not a celebrity; the environment of the item testing laboratory and industrial advertising are more and more valued.The facts that confirm the second hypothesis (H2) were identified. Although consumers' attitude towards purchasing hardly changed, the number of consumers with the attitude to buy an advertised item decreased and with the attitude not to buy the item increased.Keywords: economic crisis, advertising, TV audience, generations, Lithuania. 10.5pt; line-height: 115%; font-family: Calibri, sans-serif;">