Aufsatz(elektronisch)#12024
The Generalized Sethi Advertising Model
In: Kennedy, A. P., S. P. Sethi, C. C. Siu, S. C. P. Yam (2024) "The Generalized Sethi Advertising Model" Forthcoming in Operations Research. Available at SSRN: https://ssrn.com/abstract=3669537