Suchergebnisse

The author looks into the role of TV debates in presidential campaigns, how the pioneering attempt at their production in Croatia in 2005 was received by Croatian voters & how these TV debates differed from the American model. Namely, a novelty in the Croatian 2005 presidential campaign were three TV debates between the leading contenders, Sjepan Mesic & Jadranka Kosor, who competed in the run-off ballot. The debates were organized by the three national TV networks (HRT, RTL & Nova TV) & the ratings were high. Tables, Graphs, References. Adapted from the source document.

The author looks into the role of TV debates in presidential electoral campaigns & how the pioneering attempt at their organization in Croatia in 2005 was received by Croatian voters & how these TV debates differed from the American model. Namely, one of the novel developments in the Croatian 2005 presidential electoral campaigns were three TV debates between Stjepan Mesic & Jadranka Kosor, the two leading candidates who competed in the run-off ballot. The debates were organized on the three national TV networks (HRT, RTL & Nova TV) & the ratings were high. Tables, Graphs, References. Adapted from the source document.

The author deals with the advantages & disadvantages of the modern system of public communication & the possibilities of its revamping. In this context he analyzes the consequences of the emergence & the impact of public relations as a skill whose goal is to establish & maintain good relationships between the subject & the publics surrounding it. He also underlines the positive effects of public relations regarding the democratization & the professionalization of the entire process of public communication. This role of public relations is particularly obvious in increasing understanding between groups & organizations, in communication management & in coordinating the private & the public principles of action. 15 References. Adapted from the source document.

The author deals with the advantages & disadvantages of the modern system of public communication & the possibilities of its revamping. In this context he analyzes the consequences of the emergence & the impact of public relations as a skill whose goal is to establish & maintain good relationships between the subject & the publics surrounding it. He also underlines the positive effects of public relations regarding the democratization & the professionalization of the entire process of public communication. This role of public relations is particularly obvious in increasing understanding between groups & organizations, in communication management & in coordinating the private & the public principles of action. 15 References. Adapted from the source document.

On the road to full membership in the European Union, and after completion of accession negotiations, Croatia must hold a referendum at which Croatian citizens will state their opinions on Croatia's entry into this community. In order for Croatian citizens to become familiar with the benefits of EU membership and in order to influence public opinion so that the outcome of the referendum is positive, the Croatian Government has adopted two communication strategies aimed at informing the Croatian public and gaining support for its European policy. The authors analyze the advantages and disadvantages of these strategies, comparing them with the experiences of other European countries that have successfully passed this road, and point to the untapped communication possibilities. Adapted from the source document.

The authors analyze the use of the focus groups method as a qualitative form of research, which bases its analysis & interpretation primarily on the interaction between respondents. They clarify the possibilities, ways & methodology of its application, & compare it with related methods, pointing out its advantages & shortcomings. Examples are provided of the method's increasingly frequent application in scientific practice, after decades of its successful application for market research purposes, especially in marketing & in public relations. In the social sciences, it is mostly used as a complementary method, ie., as a supplement to related methods, & as a method for pre-testing & operationalization of research instruments. Focus groups allow deep inquiry into reasons, attitudes, values, motives, meanings, beliefs... Adapted from the source document.